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Caron — Belle de Niassa

Belle de Niassa, Caron’s newest fragrance collection, tells the story of Ariane de Rothschild and the Maison’s perfumer, Jean Jacques’ quest for the rare Mahogonay flower in the north of Mozambique.

Bonjour Paris created a series of 3D images to capture essence of the fragrance collection inspired by the flower’s bewitching scent and transport viewers to the heart of the African plains.

The result are immersive visuals with the blissful pink tones of dawn, where bottles immersed in serene light stack up and the silhouettes of the Niassa plains stretch as far as the eye can see, with mahogany blossoms tying the mesmerizing scene together.

Year / Location

2023, Paris

Client

Chloé Eragne, Product Manager

Agency

Benoit Candelle, Founder
Christine Leblond, Client Partner
Antoine Perrault, Account Manager
Germain Feltzinger, Creative Director
Rose De Ménibus, Art Director
Nathan Braud, 3D Artist & Motion Designer
Same client

Caron — Pour Un Homme x Tahar Rahim

Bonjour Paris created the new POUR UN HOMME DE CARON campaign with acclaimed French actor Tahar Rahim as ambassador.

Caron — Jardin Merveilleux

Bonjour Paris created a bucolic campaign for the launch of Caron's new fragrance, Rose Croquante.

Next project

Caron — Musc Oli

For the exclusive launch of its new fragrance "Musc Oli" on the Chinese market, Caron entrusts the design of its latest campaign to the creative teams of Bonjour Paris. Disruptive and daring, this fragrance was born from the encounter between Jean Jacques, nose of the house, and Olivia de Rothschild, youngest daughter of Arianne de Rothschild. In order to represent the inner journey inspired by this fragrance entirely based on molecular ingredients and with musky accents, we have chosen to place it in an enchanting setting inviting you to daydream. To make these visuals as immersive as possible, we combined the abstract universe very present in Chinese art with 3D landscapes, signature of the artist Hugo Fournier, with whom we had the opportunity to use on this project.