Caron — Parfum d'Amour
For Valentine's Day, Bonjour Paris chose the artist Rus Khasanov in order to give Caron his interpretation of love, guided by a motto that is dear to him: « Beauty is everywhere ».
Our artistic direction's desire was to illustrate the sensational combinations that come from unpredictable and confusing associations.
The result: a game of blending substances in which the heart, the universal symbol of love, is shaped through an abstract and colorful artwork.
This campaign is a way to highlight Caron key products of this lover's day : Parfums à partager, Pour un Homme, and Parfums à messages.
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