Caron — Parfum d'Amour
For Valentine's Day, Bonjour Paris chose the artist Rus Khasanov in order to give Caron his interpretation of love, guided by a motto that is dear to him: « Beauty is everywhere ».
Our artistic direction's desire was to illustrate the sensational combinations that come from unpredictable and confusing associations.
The result: a game of blending substances in which the heart, the universal symbol of love, is shaped through an abstract and colorful artwork.
This campaign is a way to highlight Caron key products of this lover's day : Parfums à partager, Pour un Homme, and Parfums à messages.
Year / Location
Client
Agency
Caron — Jardin Merveilleux
Bonjour Paris created a bucolic campaign for the launch of Caron's new fragrance, Rose Croquante.
Caron — Belle de Niassa
Belle de Niassa, Caron’s newest fragrance collection, tells the story of Ariane de Rothschild and the Maison’s perfumer, Jean Jacques’ quest for the rare Mahogonay flower in the north of Mozambique.
