Caron — Stories

After signing the Maison's renouveau with a brand new visual territory through the Collection Merveilleuse campaign, Bonjour Paris takes Caron's boldness and avant-gardism to the next step. 

Hand in hand with Yokuaidi, our creative studio based in Shanghai, we released Caron Stories: an innovative way to tell the brand's story through a series of mini films retracing the House's history and how it was elevated to the rank of pioneer. 

Travel back through the years of Caron's history : until the first men's perfume was created, to the point of betting on explosive raw materials, up to the decision to honor feminine audacity, to revolutionize through creation, and event to celebrating the avant-garde.

2021, Paris

Client:

Karima Benyahia, International Sales Director
Chloé Eragne, Product Manager
Morgann L’Haridon, Product Manager

Agence:

Benoit Candelle, Partner
Germain Felzinger, Art Director
Rose De Menibus, Art Director
Caroline Grimprel, Art Director
Liza Sengphong, Art Director
Angèle Giraud, Account Manager
Antoine Perrault, Project Manager
Hugo Fournier, 3D artist
Same client

Caron — Noël

For the festive season, let yourself be carried away by the magic of the Conte Merveilleux Caron, imagined by Bonjour Paris.

Caron — Collection Merveilleuse

Caron has always been a resolutely modern brand.

Caron — PUH

Caron embodies modernity through a unique spirit of exuberant creativity and avant-garde, which shines through and infuses all the creations of the house since 1904. A spirit that is naturally found in the classic Pour Un Homme, a timeless fragrance that has captured the essence of the masculine and exalted it through the ages.

Caron — Lifestyle

Caron Collection Merveilleuse’s lifestyle visuals take place in the Hotel Nolinksi, Paris, choose for its intimacy but especially for its Art Deco universe, an artistic movement that really matters for the Maison since it was its very first and favorite source of inspiration. 

Caron — Parfum d'Amour

For Valentine's Day, Bonjour Paris chose the artist Rus Khasanov in order to give Caron his interpretation of love, guided by a motto that is dear to him: « Beauty is everywhere ».

Caron — Jardin Merveilleux

Bonjour Paris created a bucolic campaign for the launch of Caron's new fragrance, Rose Croquante.

Caron — Bien être

Maison Caron is inspired by the fascinating power of semi-precious stones on the body and mind for the Virtuous Totems campaign. Bonjour Paris created a series of artistic visuals that portray an audacious parallel between perfumery and lithotherapy. The virtues and the colors of the stones match perfectly with the fragrance juices. An ode to gemstones and their virtues.

Caron — Pour Un Homme x Tahar Rahim

Bonjour Paris created the new POUR UN HOMME DE CARON campaign with acclaimed French actor Tahar Rahim as ambassador.