Caron — Stories
After signing the Maison's renouveau with a brand new visual territory through the Collection Merveilleuse campaign, Bonjour Paris takes Caron's boldness and avant-gardism to the next step.
Hand in hand with Yokuaidi, our creative studio based in Shanghai, we released Caron Stories: an innovative way to tell the brand's story through a series of mini films retracing the House's history and how it was elevated to the rank of pioneer.
Travel back through the years of Caron's history : until the first men's perfume was created, to the point of betting on explosive raw materials, up to the decision to honor feminine audacity, to revolutionize through creation, and event to celebrating the avant-garde.
Year / Location
Client
Agency
Caron — Jardin Merveilleux
Bonjour Paris created a bucolic campaign for the launch of Caron's new fragrance, Rose Croquante.
Caron — Belle de Niassa
Belle de Niassa, Caron’s newest fragrance collection, tells the story of Ariane de Rothschild and the Maison’s perfumer, Jean Jacques’ quest for the rare Mahogonay flower in the north of Mozambique.