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Caron — Stories

After signing the Maison's renouveau with a brand new visual territory through the Collection Merveilleuse campaign, Bonjour Paris takes Caron's boldness and avant-gardism to the next step. 

Hand in hand with Yokuaidi, our creative studio based in Shanghai, we released Caron Stories: an innovative way to tell the brand's story through a series of mini films retracing the House's history and how it was elevated to the rank of pioneer. 

Travel back through the years of Caron's history : until the first men's perfume was created, to the point of betting on explosive raw materials, up to the decision to honor feminine audacity, to revolutionize through creation, and event to celebrating the avant-garde.

Year / Location

2021, Paris

Client

Karima Benyahia, International Sales Director
Chloé Eragne, Product Manager
Morgann L’Haridon, Product Manager

Agency

Benoit Candelle, Partner
Germain Felzinger, Art Director
Rose De Menibus, Art Director
Caroline Grimprel, Art Director
Liza Sengphong, Art Director
Angèle Giraud, Account Manager
Antoine Perrault, Project Manager
Hugo Fournier, 3D artist
Same client

Caron — Pour Un Homme x Tahar Rahim

Bonjour Paris created the new POUR UN HOMME DE CARON campaign with acclaimed French actor Tahar Rahim as ambassador.

Caron — Jardin Merveilleux

Bonjour Paris created a bucolic campaign for the launch of Caron's new fragrance, Rose Croquante.

Next project

MAC — Evergreen

The cosmetics brand M.A.C. International has called on Bonjour Paris to enhance its products through a series of content inspired and specially designed for the Indian market. In total, we have created a hundred visuals combining product highlighting and beauty shots intended for the brand’s digital networks.