Index

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Caron — Stories

After signing the Maison's renouveau with a brand new visual territory through the Collection Merveilleuse campaign, Bonjour Paris takes Caron's boldness and avant-gardism to the next step. 

Hand in hand with Yokuaidi, our creative studio based in Shanghai, we released Caron Stories: an innovative way to tell the brand's story through a series of mini films retracing the House's history and how it was elevated to the rank of pioneer. 

Travel back through the years of Caron's history : until the first men's perfume was created, to the point of betting on explosive raw materials, up to the decision to honor feminine audacity, to revolutionize through creation, and event to celebrating the avant-garde.

Year / Location

2021, Paris

Client

Karima Benyahia, International Sales Director
Chloé Eragne, Product Manager
Morgann L’Haridon, Product Manager

Agency

Benoit Candelle, Partner
Germain Felzinger, Art Director
Rose De Menibus, Art Director
Caroline Grimprel, Art Director
Liza Sengphong, Art Director
Angèle Giraud, Account Manager
Antoine Perrault, Project Manager
Hugo Fournier, 3D artist
Same client

Caron — PUH Still Lives

To bring a contemporary twist to its flagship fragrance, Pour un Homme, Caron entrusted Bonjour Paris to imagine a series of still life visuals telling the story of this iconic perfume by focusing on the 3 bottles of the trilogy.

Caron — Christmas 2023

Discover Caron’s enchanted frosted universe in the campaign crafted by Bonjour Paris using a mix of 3D and AI. From snowy landscapes with beautiful pine trees to dreamlike scenes under northern lights, the captivating visuals reveal the enchanting beauty of the six olfactory universes of the collection.

Next project

Cointreau — Social Content 2021

Cointreau, the iconic orange liqueur house from Angers, entrusted Bonjour Paris with the conception of a series of contents as part of its social media communication around the year's highlights.