Caron — Stories

After signing the Maison's renouveau with a brand new visual territory through the Collection Merveilleuse campaign, Bonjour Paris takes Caron's boldness and avant-gardism to the next step. 

Hand in hand with Yokuaidi, our creative studio based in Shanghai, we released Caron Stories: an innovative way to tell the brand's story through a series of mini films retracing the House's history and how it was elevated to the rank of pioneer. 

Travel back through the years of Caron's history : until the first men's perfume was created, to the point of betting on explosive raw materials, up to the decision to honor feminine audacity, to revolutionize through creation, and event to celebrating the avant-garde.

2021, Paris

Client:

Karima Benyahia, International Sales Director
Chloé Eragne, Product Manager
Morgann L’Haridon, Product Manager

Agence:

Benoit Candelle, Partner
Germain Felzinger, Art Director
Rose De Menibus, Art Director
Caroline Grimprel, Art Director
Liza Sengphong, Art Director
Angèle Giraud, Account Manager
Antoine Perrault, Project Manager
Hugo Fournier, 3D artist