Caron — Jardin Merveilleux
Bonjour Paris created a bucolic campaign for the launch of Caron's new fragrance, Rose Croquante.
In the fresh first light of the morning, we encounter ingredients that inspire Jean Jacques (Caron's in-house perfumer) in an imaginary greenhouse structure.
The light reveals the generosity and the beauty of mother nature. A 3D botanical garden in which Caron tells you a whole poesy on what happens when fruits meet flowers, modeled by Studio Brach.
Year / Location
Client
Agency
Caron — Belle de Niassa
Belle de Niassa, Caron’s newest fragrance collection, tells the story of Ariane de Rothschild and the Maison’s perfumer, Jean Jacques’ quest for the rare Mahogonay flower in the north of Mozambique.
Caron — Musc Oli
For the exclusive launch of its new fragrance "Musc Oli" on the Chinese market, Caron entrusts the design of its latest campaign to the creative teams of Bonjour Paris. Disruptive and daring, this fragrance was born from the encounter between Jean Jacques, nose of the house, and Olivia de Rothschild, youngest daughter of Arianne de Rothschild. In order to represent the inner journey inspired by this fragrance entirely based on molecular ingredients and with musky accents, we have chosen to place it in an enchanting setting inviting you to daydream. To make these visuals as immersive as possible, we combined the abstract universe very present in Chinese art with 3D landscapes, signature of the artist Hugo Fournier, with whom we had the opportunity to use on this project.
