365, A Year of Cartier
The full WebGl and rich media experience aims at giving more visibility to all of the imagery and events that shaped the Maison over the past year and make it accessible to a wider audience. The website invites the user to deep dive into the rich universe of Cartier over an infinite scroll or discover the highlights of the year through one of the 35 chapters.
The creative teams at Bonjour Paris worked in close collaboration with Cartier to make each chapter unique on its own and create a riveting experience, similar to a book that keeps you engaged.
By adding an atmospheric soundscape and creating seamless transitions, not only we wanted to magnify the beautiful content produced by Cartier but also create an interactive experience that keeps you engaged from start to finish.
Cartier — New Bond Street
On the occasion of the opening of Cartier New Bond Street boutique, we imagined a story around the inauguration frenzy, with our protagonist, Letitia Wright — a beauty among her fellow gems, practicing for her speech through humorous tongue twisters. Shot in London, the film was directed by Alex Turvey, photographs were made by Jean-Bernard Thiele and produced by Mint.
Cartier — Summer
This project came about with Maison Cartier’s wish to highlight a selection of products from its Summer 2016 collection. We came up with the idea of creating nine "un-still lifes" that integrate exotic fish amidst fresh, colourful backgrounds. These compositions were displayed on the brand's social media, and garnered an exceptional engagement rate.
Cartier — From the sky
To announce the reopening of Cartier stores in Japan, Bonjour Paris thought of a social campaign through the enchantment that carries the Cartier codes: Japan is exposed in particles to reveal the Cartier case, Japan and then the panther. Each city will have its own treatment.
Cartier — Print Singapour
In the light of Cartier's opening of a new store in Singapore, the renowned jewelry and watch Maison standing for creative and fine artisanship, has entrusted Bonjour Paris the creation of its dedicated campaign.