Index

(109)
fr

Belle de Brillet — Content

Rémy Cointreau's 100-year-old liqueur, Belle de Brillet identity has just been reworked by the Bonjour Paris agency, whose mission was to wake up the Sleeping Beauty. 

Following a new logic of natural ingredients, the creative and strategic designers have created an identity that reflects the harmony of the liqueur's ingredients.

Through the design of a new e-shop website, the creation of a brand film, four video tutorials and three key visuals, the innovative concept 'Natural Harmony' celebrates the marriage between two noble fruits : the pear and the Cognac grape.

Captured in Graves-Saint-Amant, in the beautiful region of Cognac, the different contents allow Belle de Brillet to offer itself a brand new image and arm itself, ready to overshadow the oldest of spirits.

Year / Location

2021, Paris

Client

Jean-Baptiste Sialelli, Executive Director
Perrine Belin, Art Director

Agency

Benoit Candelle, Partner
Account Manager, Mathieu Nay
Paul Delonca, Project Manager
Konstantin Kourenkov, Strategic planner
Germain Felzinger, Art Director
Liza Sengphong, Art Director
Grymm, Production
Quentin Caffier, Photographer
Axel Delwarte, Producer
Same client

Belle de Brillet — E-Shop

Bonjour Paris is proud to cosign the rebirth of the famous Belle de Brillet. The iconic House of Cognac called on the teams of our agency for the complete overhaul of its e-commerce site.

Next project

MAC — Kajal

For the launch of its new Kajal Eye Liner, MAC Cosmetics India has entrusted the artistic direction of its campaign to the Bonjour Paris agency. A film as well as visual prints were recently produced in the effigy of the product, a true symbolic jewel and best seller in India. The objective being to capture a new generation of Indian consumers, the Agency wanted to highlight values ​​that are dear to them: independence and resistance.