Carolina Ritzler — Identity and Typography
French womenswear brand Carolina Ritzler has a unique point of view to design for strong women. Bonjour Paris helps creating brand identity to reflect the idea. The logo with a crossed C and R is inspired by the power Carolina Ritzler enable to each woman who wears the design. It provide a sense of empowerment and active. Much like the signature jumpsuits of the brand, the identity is designed with a streamlined eye for immediate impact yet simple and elegant.
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Carolina Ritzler — Website
Carolina Ritzler dropped everything mid-career to devote her life to fashion design. Her eponymous brand, which she founded in 2014, reinvents a key piece of women’s wear. Her truly exceptional jumpsuits, with their interplays of silhouettes, materials and colours, are always elegant (yet supremely comfortable) giving their wearer an unmistakable charisma and poise. Bonjour Paris accompanied the designer in her brand's rapid growth by creating a chic, modern, and quick-loading e-shop.