Index

(109)
fr

Carolina Ritzler — Identity and Typography

French womenswear brand Carolina Ritzler has a unique point of view to design for strong women. Bonjour Paris helps creating brand identity to reflect the idea. The logo with a crossed C and R is inspired by the power Carolina Ritzler enable to each woman who wears the design. It provide a sense of empowerment and active. Much like the signature jumpsuits of the brand, the identity is designed with a streamlined eye for immediate impact yet simple and elegant.

Year / Location

2018, 33 rue Etienne Marcel 75001 Paris

Client

Carolina Ritzler, Creative Director

Agency

David Polonia, Creative Director
Same client

Carolina Ritzler — E-Shop

Carolina Ritzler dropped everything mid-career to devote her life to fashion design.

Next project

Dresscode — Identity

Dresscode, the parisian press office who think 360° for its brands and designers communication, asked Bonjour Paris to reconsider its identity and, particularly, its logo. Exactly as its clients, Dresscode had to bear modernity, to speak loud about its experience and embody freshness. Through an elegant and sober typeface, the goal was to ring a bell right in minds and do not overshadow brand partners.