Index

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fr

MAC — New Year's Eve

The cosmetics brand M.A.C chose Bonjour Paris for the creation and conception of a new digital campaign to highlight two palettes of looks specially designed for the New Year’s Eve. We led the art direction of the project with a common vision: to enhance brand awareness in its market, thanks to a bold interpretation, while faithful to its DNA.

Year / Location

2019, Paris

Client

Paul-Eric Lefebvre, Creative Director Emea
Maximilien Grzeskowiak, Creative Manager Emea

Agency

Benoit Candelle, General Manager
Coralie Frat, Art Director
Mathieu Nay, Project Manager
Pierre Louis, Photographer
Quentin Caffier, Director
Same client

MAC — Kajal

For the launch of its new Kajal Eye Liner, MAC Cosmetics India has entrusted the artistic direction of its campaign to the Bonjour Paris agency. A film as well as visual prints were recently produced in the effigy of the product, a true symbolic jewel and best seller in India. The objective being to capture a new generation of Indian consumers, the Agency wanted to highlight values ​​that are dear to them: independence and resistance.

MAC — Evergreen

The cosmetics brand M.A.C. International has called on Bonjour Paris to enhance its products through a series of content inspired and specially designed for the Indian market. In total, we have created a hundred visuals combining product highlighting and beauty shots intended for the brand’s digital networks.

Next project

MAC — Evergreen

The cosmetics brand M.A.C. International has called on Bonjour Paris to enhance its products through a series of content inspired and specially designed for the Indian market. In total, we have created a hundred visuals combining product highlighting and beauty shots intended for the brand’s digital networks.