![](https://images.prismic.io/bonjourparis/d35e32f7-3a1a-422e-835c-b96d6f1addcf_bonjour-paris-mac_newyear-cover.jpg?auto=compress,format)
MAC — New Year's Eve
The cosmetics brand M.A.C chose Bonjour Paris for the creation and conception of a new digital campaign to highlight two palettes of looks specially designed for the New Year’s Eve. We led the art direction of the project with a common vision: to enhance brand awareness in its market, thanks to a bold interpretation, while faithful to its DNA.
Year / Location
Client
Agency
![](https://images.prismic.io/bonjourparis/9d0bd010-0286-4468-b190-30c2502af8da_bonjour-paris-mac_newyear01.jpg?auto=compress,format)
![](https://images.prismic.io/bonjourparis/a05f7913-7226-4c05-a523-d03734193dce_bonjour-paris-mac_newyear02.jpg?auto=compress,format)
![](https://images.prismic.io/bonjourparis/8143d8ca-e96c-4105-b442-851dcd19c777_bonjour-paris-mac_newyear03.jpg?auto=compress,format)
![](https://images.prismic.io/bonjourparis/04ab6f1b-ada9-4319-b8ac-545e841d0e3f_bonjour-paris-mac_newyear04.jpg?auto=compress,format)
![](https://images.prismic.io/bonjourparis/31e33113-012c-45d1-be29-b3c136261f0a_bonjour-paris-mackajal_identity-cover.jpg?auto=compress,format)
MAC — Kajal
For the launch of its new Kajal Eye Liner, MAC Cosmetics India has entrusted the artistic direction of its campaign to the Bonjour Paris agency. A film as well as visual prints were recently produced in the effigy of the product, a true symbolic jewel and best seller in India. The objective being to capture a new generation of Indian consumers, the Agency wanted to highlight values that are dear to them: independence and resistance.
![](https://images.prismic.io/bonjourparis/216f0e17-2790-487c-9ddd-c0c24003e58e_bonjour-paris-mac_evergreen-cover.jpg?auto=compress,format)
MAC — Evergreen
The cosmetics brand M.A.C. International has called on Bonjour Paris to enhance its products through a series of content inspired and specially designed for the Indian market. In total, we have created a hundred visuals combining product highlighting and beauty shots intended for the brand’s digital networks.