Y — Jewelry
For the Indian brand of charm's, fashionable jewelry on the Indian territory and worth a thousand words, Bonjour Paris adopted the position of the famous generation Y to work on this project. A complete identity and graphic charter has been created around this perspective and what this jewelry reflects, joy, simplicity and aestheticism. The Y letter has also proven to be meaningful: the internationally-know hand sign.
Year / Location
Y — Lookbook
Throughout the production phases of the brand's new visual identity and e-commerce site, Bonjour Paris also produced a video lookbook showing the whole charms collection. As Paris is one of Bollywood longtime favorite places, it was almost obvious for us to choose le Jardin des Tuileries as a playground for the brand's two young muses.
Y — Website
Collectible charms with Western inspirations to wear around bracelets, that is what the Indian brand « Y » offers. We thought it would be interesting to build a website with a home page recalling the brand’s logo, extrapolating its « Y » structure and dividing it into three interactive sections for the products and the look book. For the visuals we designed a 3D technology that allow the user to see the jewelry from different angles.
Discover Carnault Display, the latest creation from Bonjour Paris’ collaboration with the e-cigarette brand, Carnault. Together with Julia Joffre and Yoann Minet of the Toulouse based foundry, Bureau Brut, we set out to create a new typeface that embodies the unique nostalgia core to the identity of the brand. The all-capital display typeface draws inspiration from the golden age spirit of the 70’s. With elegant curved lines juxtaposed against rigid straight elements, a touch of modernity is brought to the iconic retro style.