Cartier — From the sky
To announce the reopening of Cartier stores in Japan, Bonjour Paris thought of a social campaign through the enchantment that carries the Cartier codes: Japan is exposed in particles to reveal the Cartier case, Japan and then the panther. Each city will have its own treatment.
Cartier — New Bond Street
On the occasion of the opening of Cartier New Bond Street boutique, we imagined a story around the inauguration frenzy, with our protagonist, Letitia Wright — a beauty among her fellow gems, practicing for her speech through humorous tongue twisters. Shot in London, the film was directed by Alex Turvey, photographs were made by Jean-Bernard Thiele and produced by Mint.
Cartier — Summer
This project came about with Maison Cartier’s wish to highlight a selection of products from its Summer 2016 collection. We came up with the idea of creating nine "un-still lifes" that integrate exotic fish amidst fresh, colourful backgrounds. These compositions were displayed on the brand's social media, and garnered an exceptional engagement rate.