Cartier — From the sky
To announce the reopening of Cartier stores in Japan, Bonjour Paris thought of a social campaign through the enchantment that carries the Cartier codes: Japan is exposed in particles to reveal the Cartier case, Japan and then the panther. Each city will have its own treatment.
Year / Location
365, A Year of Cartier
The full WebGl and rich media experience aims at giving more visibility to all of the imagery and events that shaped the Maison over the past year and make it accessible to a wider audience. The website invites the user to deep dive into the rich universe of Cartier over an infinite scroll or discover the highlights of the year through one of the 35 chapters.
Cartier — New Bond Street
On the occasion of the opening of Cartier New Bond Street boutique, we imagined a story around the inauguration frenzy, with our protagonist, Letitia Wright — a beauty among her fellow gems, practicing for her speech through humorous tongue twisters. Shot in London, the film was directed by Alex Turvey, photographs were made by Jean-Bernard Thiele and produced by Mint.