Index

(109)
fr

Cartier — From the sky

To announce the reopening of Cartier stores in Japan, Bonjour Paris thought of a social campaign through the enchantment that carries the Cartier codes: Japan is exposed in particles to reveal the Cartier case, Japan and then the panther. Each city will have its own treatment.

Year / Location

2020, Tokyo

Client

Kristina Theleen, International Creative Content Coordinator
Jean Jeunet, Brand Content Group Manager

Agency

Alexis Pineau , Art Director
Liza Sengphong, Designer
Mathilde Guyot , Project Manager
Same client

365, A Year of Cartier

The full WebGl and rich media experience aims at giving more visibility to all of the imagery and events that shaped the Maison over the past year and make it accessible to a wider audience. The website invites the user to deep dive into the rich universe of Cartier over an infinite scroll or discover the highlights of the year through one of the 35 chapters.

Cartier — New Bond Street

On the occasion of the opening of Cartier New Bond Street boutique, we imagined a story around the inauguration frenzy, with our protagonist, Letitia Wright — a beauty among her fellow gems, practicing for her speech through humorous tongue twisters. Shot in London, the film was directed by Alex Turvey, photographs were made by Jean-Bernard Thiele and produced by Mint.

Next project

Comité Colbert — Movie

Promoting the French luxury industry internationally, this is what the Comité Colbert has been doing since 1954. The organization founded by Jean-Jacques Guerlain brings together various French brands selected for their unique know-how. Every year, the organization hosts the Colbert Festival, in Paris, with the aim of providing exceptional experiences to customers from all over the world. This year, due to the Covid-19 pandemic, the event could not be held, therefore they have called on Bonjour Paris to imagine a film that will highlight five of its brands: Boucheron, Caron, Le Meurice, Veuve Clicquot, the Louvre and the tuileries. To do so, we imagined a script and an art direction featuring a couple whose man is about to propose. Through this short film, we were able to highlight the excellence of each brand represented.