Index

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fr

MAC — Mosaic Masterpiece

For the launch of the Mosaic Masterpiece collection, which was specially created for the Ramadan, we produced content destined to be broadcasted and showcased on social media, in-stores and on TV. The universe in which this campaign was created uses the same festive elements of Ramadan : golden tones, lights and the Mashrabiya architecture which all help to create a warm atmosphere. This project has also enabled our agency to collaborate with Nadine Nassib Njeim, a renowned Lebanese actress.

Year / Location

2020, Paris

Client

Paul-Eric Lefebvre, Creative Director EMEA
Maximilien Grzeskowiak, Art Director EMEA
Fiona Sanino, EMEA Trade Marketing Coordinator
Alexandre Tran, Creative OPS Manager EMEA

Agency

Benoit Candelle, Founder
Mathieu Nay, Project Manager
Coralie Frat, Art Director
Quentin Caffier, Video Producer
Same client

MAC — Kajal

For the launch of its new Kajal Eye Liner, MAC Cosmetics India has entrusted the artistic direction of its campaign to the Bonjour Paris agency. A film as well as visual prints were recently produced in the effigy of the product, a true symbolic jewel and best seller in India. The objective being to capture a new generation of Indian consumers, the Agency wanted to highlight values ​​that are dear to them: independence and resistance.

MAC — Evergreen

The cosmetics brand M.A.C. International has called on Bonjour Paris to enhance its products through a series of content inspired and specially designed for the Indian market. In total, we have created a hundred visuals combining product highlighting and beauty shots intended for the brand’s digital networks.

Next project

Cointreau — Social content 2020

In charge of Cointreau’s International and French social media accounts, Bonjour Paris thought about the most proper contenu to illustrate the Angévine brand’s image. Depending on the target and the objective of each post, the format - still life or animation - is carefully chose to reach the highest engagement rate. The new art direction has a premium approach elevating Cointreau to a leader in cocktail culture.