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St-Rémy — All It Takes

In order to reflect its refreshened brand platform and meet spirits market’s new expectations, St-Rémy entrusted our agency to conceptualize an impactful global campaign.

Following the Maison’s aspiration to become the global standard of brandy, we created a series of key visuals, each focusing on a specific moment of consumption.

The aim was to position St-Rémy as the brandy for true moments of contentment, so we built this entire campaign around the tagline "All It Takes" as an invitation to adopt St-Rémy’s essentialist approach to life.  

Year / Location

2022, Paris

Client

Hervé Buzon , Global Brand Director
Louise Quillard, Global Brand Manager

Agency

Benoit Candelle , Partner
Mathieu Nay, Client Partner
Germain Felzinger, Art Director
Rose De Menibus, Art Director
Paul Delonca, Junior Account Manager
Paul Gazai, Producer
Louise Cartier-Bresson, Production Direcor
Yann Le Pape, Photograph & Film Director
Caroline Podlewski, Model
Nicolas Phongpeth, Model
Melissa Sene, Model
Carlos Nunes, Model
François Mahe, Model
Leia Cruz de Melo, Model
Ludovic Renault, Model
Olivier Martinez, Bartender
Next project

Quintessence — Content

Discover the new content series we have created for our new client Quintessence, the lab that creates olfactory identity for well-known and luxury brands. Our art direction chose to represent the "lab" universe of the brand in the images, including the distillation process and different colorful ingredients that can be present in the world of perfumery. These images have a minimalist treatment, and a set-design that almost looks like an artistic installation.