Index

(109)
fr

Asteré — Identity

2019 was the opportunity for the agency to discover Elitis, a brand specialized in luxury wallpaper, upholstery and wall claddings, originally from Toulouse. Our role by their side was to bring life to a new daughter brand, for which the entire identity was left to imagine and create. In a really spontaneous manner, Asteré was born. A brand that wants to reflect the savoir-faire and the artists’ inspirations. The line of wallpapers is made up of unprecedented and original decorations, which is the fruit of its rich history and each creator’s journey coming from diverse backgrounds, from clothing designers to plastic surgeons.

Year / Location

2020, Paris - Toulouse

Client

Leopold Marraud Des Grottes, Founder
Jessica Barragan, Operational / Strategic Marketing
Marion Nivelet, Digital Manager

Agency

Benoit Candelle, Partner
Alexis Pineau, Art Director
Angèle Giraud, Account Manager
Liza Sengphong, Art Director
Eugene Lee, Creative Technologist
Same client

Asteré — E-Shop

Asteré invites art into the intimacy of home... Bonjour Paris had the pleasure to work with Elitis, a French brand specialized in luxury wallcoverings.

Asteré — Brandbook

2019 was the opportunity for the agency to discover Elitis, a brand specialized in luxury wallpaper, upholstery and wall claddings, originally from Toulouse. Our role by their side was to bring life to a new daughter brand, for which the entire identity was left to imagine and create. In a really spontaneous manner, Asteré was born. A brand that wants to reflect the savoir-faire and the artists’ inspirations. The line of wallpapers is made up of unprecedented and original decorations, which is the fruit of its rich history and each creator’s journey coming from diverse backgrounds, from clothing designers to plastic surgeons.

Next project

Oratio — Identity

Hidden in the heart of the Latin quarter, the Oratio Hotel has been refurbished and announced its reopening for Spring 2020. For this occasion, our agency accompanied the hotel in the process of reinventing their identity and the concept around the name Oratio. The artistic direction and the universe of the hotel were conceptualized around coherent storytelling : a neighborhood and friendly hotel. It was important to correlate the ambitions of the hotel with its graphic identity, we have therefore worked hand in hand with the architects and the illustrators to follow the evolution of the renovations and get in the heart of the hotel’s history.