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Caron — Noël 2022

On the occasion of the holiday season, Caron calls on Bonjour Paris to imagine a festive and sparkling campaign around its flagship collection: the Collection Merveilleuse.

Planted in a dreamlike and surreal decor subtly referencing the codes of Christmas, the iconic bottles of the House of Haute Parfumerie are illuminated by the sparkling stars of Caron's starry night.

Like an invitation to travel and escape, we have chosen to blend the emblematic ingredients of Caron fragrances with nature to create an opulent and poetic composition reflecting the collection’s marvellous universe.

Year / Location

2022, Paris

Client

Anne Trulli, Marketing and Communication Director
Katia Atroune, Senior Product Manager
Mélanie Pommier, Junior Product Manager

Agency

Benoit Candelle, Partner
Germain Felzinger , Creative Director
Martin Legagneux, Art Director
Rose De Ménibus, Art Director
Liza Sengphong, Art Director
Eve Beaman, Designer
Thabian Blondon, Designer
Isaiah Ngwangu, Copywriter
Christine Leblond, Client Partner
Antoine Perrault, Project Manager
Studio Brasch, 3D Artist
Same client

Caron — Jardin Merveilleux

Bonjour Paris created a bucolic campaign for the launch of Caron's new fragrance, Rose Croquante.

Caron — Belle de Niassa

Belle de Niassa, Caron’s newest fragrance collection, tells the story of Ariane de Rothschild and the Maison’s perfumer, Jean Jacques’ quest for the rare Mahogonay flower in the north of Mozambique.

Next project

Caron — Beaux Tabacs

Emblematic ingredient of Caron perfumes since its creation, tobacco has become one of the great specialties of the House and the inspiration for an entire collection. With the ambition to pay tribute to this mythical ingredient but also announce the launch of a new fragrance set to enrich the Beaux Tabacs family, the Haute Parfumerie brand calls on Bonjour Paris to imagine an exceptional campaign in a festive atmosphere. For these key visuals each of the landscapes evoke travel through a surreal universe between dream and reality in the way of a Salvador Dali painting. To remain faithful to the Caron universe, we have opted for an opulent and rich composition by mixing ingredients, objects and materials, anchoring each perfume in its own universe.