Ralph Lauren — Emailing

Ralph Lauren New York called on Bonjour Paris to redesign the newsletter program of its CRM system.

The goal was to integrate more technology through APIs directly into the emails while also reviewing the design template. A complete new type of newsletter that can be personalized according to customers, an upgradable and modular design.

Year / Location

2019, New-York

Client

Ryan Giles, Vice President Digital Creative Operations

Amir Mohammady, Creative Director

Kate Yun, Director Digital Creative Operations

Agency

Benoit Candelle, Founder

David Polonia, Creative Director

Same client

Ralph Lauren — Website

Bonjour Paris helps Ralph Lauren celebrate the legendary designer’s career in fashion over the past 50 years with an immersive digital experience project as part of the #RL50 campaign. The interactive timeline presents a new and innovative way to tell the brand’s story. As users scroll, the images and videos start to play telling the history of Ralph Lauren and his legacy as well as the RL empire he has built over the past 50 years. The Bonjour team wants to create digital experience that connects emotionally and is accessible to everyone just like classic creations by Ralph Lauren.

Next project

Mugler — Emailing

Known for their ethereal universe of femme fatales, Mugler is constantly breaking barriers in beauty and fashion.