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Boténor — Where beauty blossoms

Beautiful skin does not mean uniform and smooth skin, beautiful skin is above all healthy skin. This is why Boténor focuses its efforts on creating the best possible solutions to maintain the health of our skin, in order to reveal its unique beauty. 

Through the motto « Where beauty blossoms », Bonjour Paris helped the brand register its vision and ambitions in the cosmetics market by putting ingredients’ origin first, at the heart of the creative strategy.

Then, the agency thought about how to leave an imprint of this reasoning in order to help the consumer feel nature and health. Bonjour Paris produced the logo and all of the packaging: a minimalist but meaningful style was chosen.

Year / Location

2021, Paris

Client

Florent Cristol, Founder
Khadija Rami, Founder

Agency

Angèle Giraud, Account manager
Raphael Guenassia, Project Manager
Germain Felzinger, Art Director
Liza Sengphong, Designer
Same client

Boténor — Brandbook

The French beauty brand, Boténor, believes that beauty starts with the basics. That’s why nature is at the core of their creations. They infuse this in every product by growing their own ingredients and taking the time to understand the essence of each plant they work with in order to fully benefit from its properties.

Next project

Rosa 32

The choice is wide among the range of rosés proposed, depending on the color or the appellation the consumer can very quickly be lost if he does not have the knowledge keys necessary to select the wine that suits him. It is necessary to stand out and it is for this reason that Rosa32 called on Bonjour Paris.