Index

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fr

Degrenne — L'économe

On the occasion of Degrenne’s collaboration with the great designer Starck, the brand joined forces with Bonjour Paris for the production of its content. One of the flagship products was the vegetable-peeler, featured in a legendary film scene: Diner de cons by Francis Veber. The entire Starck x Degrenne collection was illustrated inspired by popular films: Titanic, Psychosis, Le Mépris… A nice wink for the specialist of the Art of Tableware.

Year / Location

2017, Paris

Client

Blandine Franc, General Manager
Perrine Tomat, Marketing Director

Agency

Benoit Candelle, General Manager
David Polonia, Art Director
Angèle Giraud, Project Manager
Same client

Degrenne — Identity

Since its foundation in 1948, Guy Degrenne has been manufacturing fine tableware and home decorating products. However, the arrival of new market players over the last ten years has led the brand to rehaul its communication strategy and positioning. Bonjour Paris was given the task to make this transition come to life, alongside the brand's new management team, Thomas Mulliez and Blandine Franc. The transformation is nothing short of radical. The positioning of the visual identity was upgraded: the label's name was shortened to Degrenne, which now stands out with an elegant, forceful presence, and complemented with a proprietary grey which recalls the Maison's DNA and primary raw material, steel, at various stages in its transformation.

Degrenne — Website

As part of the rebranding, we paid special attention to Degrenne's digital media presence. The brand's e-commerce website emerged as the real problem and required a complete redesign. We implemented a streamlined navigation path by sidestepping the competition's usual snakes and ladders, focusing on clear visuals and interactive content that reposition the product in its rightful central place and help shoppers make more intuitive choices.

Next project

Caron — Musc Oli

For the exclusive launch of its new fragrance "Musc Oli" on the Chinese market, Caron entrusts the design of its latest campaign to the creative teams of Bonjour Paris. Disruptive and daring, this fragrance was born from the encounter between Jean Jacques, nose of the house, and Olivia de Rothschild, youngest daughter of Arianne de Rothschild. In order to represent the inner journey inspired by this fragrance entirely based on molecular ingredients and with musky accents, we have chosen to place it in an enchanting setting inviting you to daydream. To make these visuals as immersive as possible, we combined the abstract universe very present in Chinese art with 3D landscapes, signature of the artist Hugo Fournier, with whom we had the opportunity to use on this project.