Index

(109)
fr

Boucheron — Social

For the luxury jewelry brand Boucheron, Bonjour Paris has chosen to follow the art direction borrowed for its ecommerce visuals, and to develop animated capsules for social media. All of this content is integrated into an emerald cut, an identity code that has been successful for the brand for nearly 3 years.

Year / Location

2019, Paris

Client

Virignie Matrass-Joly, Responsable de l’Image
Marion Peyruseigt, Directrice de l’Image
Clara Delorme-Lebris, Project Manager

Agency

Benoit Candelle, Partner
Mathieu Nay, Art Director
Alexis Pineau, Art Director
Germain Felzinger, Art Director
Same client

Boucheron — Visuals

Through the photos and videos, the challenge was to bring a creative narrative in the new e-shop all the while highlighting Boucheron’s jewelry. We have transformed the space of worn jewelry and product listings into a non traditional and free space. The fact that we don’t explicitly see the models’ features enables us to play on the Boucheron womens’ traits : independance, spontaneity, freedom, which all embody the Parisian « je ne sais quoi ».

Next project

Fauré Le Page — Social

Alongside Arthur, the eternal and seductive Chevallier, the illustrious Maison Fauré Le Page has armed itself with its best asset to invest social media codes. Bonjour Paris had to face a major challenge to meet the brand's needs: create a digital universe as playful as attractive for a daring clientele who proudly wear "Arms of Seductions". Thanks to graphic and immersive illustrations, the most elegant Community Manager is at your service.