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Fauré Le Page — Brand campaign

Fauré Le Page’s art of seduction. The historic French leather goods Maisons has tasked us to imagine a campaign to celebrate the opening of its new boutique at the Galleria mall in Seoul, South Korea. 

For the art direction of this campaign, we went for a series of images inspired by 1950s Film Noir genre and thrillers. The visuals showcase an alluring femme fatale, on a mission, with Fauré Le Page accessories as her weapons of seduction.

Year / Location

2018, Paris

Client

Augustin de Buffévent, Creative Director
Charles de Buffévent, Sales Operations Manager

Agency

Benoit Candelle, Partner
David Polonia, Creative Director
Diane Hazaël-Massieux, Art Director
Alexandre Tran, Account Manager
Angèle Giraud, Project Manager
Same client

Fauré Le Page — Arms of Seduction

For the French Maison drenched in illustrious history, the challenge was to create a digital universe including playfulness and seduction as their hallmarks. When it started in 1717 Fauré Le Page was a famous arquebusier providing Napoleon’s army among others. 

Fauré Le Page — E-Shop

For the French Maison drenched in illustrious history, the challenge was to create a digital universe including playfulness and seduction as their hallmarks. When it started in 1717 Fauré Le Page was a famous arquebusier providing Napoleon’s army among others.

Next project

Degrenne — L'économe

On the occasion of Degrenne’s collaboration with the great designer Starck, the brand joined forces with Bonjour Paris for the production of its content. One of the flagship products was the vegetable-peeler, featured in a legendary film scene: Diner de cons by Francis Veber. The entire Starck x Degrenne collection was illustrated inspired by popular films: Titanic, Psychosis, Le Mépris… A nice wink for the specialist of the Art of Tableware.