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Fauré Le Page — Brand campaign
Fauré Le Page’s art of seduction. The historic French leather goods Maisons has tasked us to imagine a campaign to celebrate the opening of its new boutique at the Galleria mall in Seoul, South Korea.
For the art direction of this campaign, we went for a series of images inspired by 1950s Film Noir genre and thrillers. The visuals showcase an alluring femme fatale, on a mission, with Fauré Le Page accessories as her weapons of seduction.
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Agency
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Fauré Le Page — Arms of Seduction
For the French Maison drenched in illustrious history, the challenge was to create a digital universe including playfulness and seduction as their hallmarks. When it started in 1717 Fauré Le Page was a famous arquebusier providing Napoleon’s army among others.
![](https://images.prismic.io/bonjourparis/140886e9-ac51-4806-a689-a4eb544569c8_bonjour_paris_flp_eshop_cover.jpg?auto=compress,format)
Fauré Le Page — E-Shop
For the French Maison drenched in illustrious history, the challenge was to create a digital universe including playfulness and seduction as their hallmarks. When it started in 1717 Fauré Le Page was a famous arquebusier providing Napoleon’s army among others.