Armin — Identity
Modernize and bring a 700-year old eau-de-vie up to date isn’t an easy task. Armin is the new Armagnac brand, bold and fresh. Proud of its roots, the brand is ready to seduce a new public and to erase all the clichés which stick to it. Bonjour Paris brought all the ingredients needed to make the perfect success recipe: a strong identity and an offbeat audacious tone.
Year / Location
Armin — Brand platform
Armin, the French newborn brand of armagnac set to take over the spirits industry, trusted us to imagine its identity in its entirety. From the logo, to the graphic charter or even the tone used, we created the entire brand strategy to be adopted to make it unique and bold both in its speech and in its visual identity.
Armin — Instagram
Armin is the new French brand coming to reinvent armagnac. Bold, playful and seductive, the brand trusted Bonjour Paris to imagine various contents destined for social media that would translate its codes and image. We had pleasure creating very graphic and colorful visuals along with captions that matched the never too serious or too down-to-earth universe of the brand.
Oratio — Identity
Hidden in the heart of the Latin quarter, the Oratio Hotel has been refurbished and announced its reopening for Spring 2020. For this occasion, our agency accompanied the hotel in the process of reinventing their identity and the concept around the name Oratio. The artistic direction and the universe of the hotel were conceptualized around coherent storytelling : a neighborhood and friendly hotel. It was important to correlate the ambitions of the hotel with its graphic identity, we have therefore worked hand in hand with the architects and the illustrators to follow the evolution of the renovations and get in the heart of the hotel’s history.