Armin — Identity

Modernize and bring a 700-year old eau-de-vie up to date isn’t an easy task. Armin is the new Armagnac brand, bold and fresh. Proud of its roots, the brand is ready to seduce a new public and to erase all the clichés which stick to it. Bonjour Paris brought all the ingredients needed to make the perfect success recipe: a strong identity and an offbeat audacious tone.

Year / Location

2020, Gascogne


Augustin Chatenet, Co-Founder
Edouard Boyer, Co-Founder
Edgar Anagnostou, Co-Founder


Benoit Candelle, Partner
Germain Felzinger, Art Director
Manon Combe, Art Director
Angèle Giraud, Account Manager