Index

(122)
fr

Caron — Musc Oli

For the exclusive launch of its new fragrance "Musc Oli" on the Chinese market, Caron entrusts the design of its latest campaign to the creative teams of Bonjour Paris.

Disruptive and daring, this fragrance was born from the encounter between Jean Jacques, nose of the house, and Olivia de Rothschild, youngest daughter of Arianne de Rothschild.

In order to represent the inner journey inspired by this fragrance entirely based on molecular ingredients and with musky accents, we have chosen to place it in an enchanting setting inviting you to daydream.

To make these visuals as immersive as possible, we combined the abstract universe very present in Chinese art with 3D landscapes, signature of the artist Hugo Fournier, with whom we had the opportunity to use on this project.

Year / Location

2023, Paris

Client

Chloé Eragne, Senior Product Manager

Agency

Benoit Candelle , Partner
Christine Leblond, Client Partner
Antoine Perrault, Project Manager
Germain Felzinger, Creative Director
Hugo Fournier, 3D Artist
Same client

Caron — Jardin Merveilleux

Bonjour Paris created a bucolic campaign for the launch of Caron's new fragrance, Rose Croquante.

Caron — Belle de Niassa

Belle de Niassa, Caron’s newest fragrance collection, tells the story of Ariane de Rothschild and the Maison’s perfumer, Jean Jacques’ quest for the rare Mahogonay flower in the north of Mozambique.

Next project

Cointreau — Social Content 2022

Cointreau renews its trust in Bonjour Paris and asks the agency's creative teams to imagine impactful, bold and innovative content for its social networks. Pursuing the brand's objective of being anchored in moments of consumption, we imagined striking visuals illustrating festive moments and highlights of the year, and emphasized the human presence. Wishing to give a lighter and more playful dimension to its visual identity, the sets are colorful and more furnished.