Caron — Musc Oli

For the exclusive launch of its new fragrance "Musc Oli" on the Chinese market, Caron entrusts the design of its latest campaign to the creative teams of Bonjour Paris.

Disruptive and daring, this fragrance was born from the encounter between Jean Jacques, nose of the house, and Olivia de Rothschild, youngest daughter of Arianne de Rothschild.

In order to represent the inner journey inspired by this fragrance entirely based on molecular ingredients and with musky accents, we have chosen to place it in an enchanting setting inviting you to daydream.

To make these visuals as immersive as possible, we combined the abstract universe very present in Chinese art with 3D landscapes, signature of the artist Hugo Fournier, with whom we had the opportunity to use on this project.

Year / Location

2023, Paris


Chloé Eragne, Senior Product Manager


Benoit Candelle , Partner
Christine Leblond, Client Partner
Antoine Perrault, Project Manager
Germain Felzinger, Creative Director
Hugo Fournier, 3D Artist