Elementary — Identity

Nothing but what you really need is in Elementary, the new brand complements that care for your health and helps you to find the routine you’ve ever looked for. When its founder came at Bonjour Paris, the main goal was to create a brand which puts consumer needs first.

Because life is already complicated enough, Elementary proves that having a healthy lifestyle is basic with a no-bullshit speech and simple solutions based on specific personal needs by focusing on the effectiveness of its active ingredients.

Honest, radical and uninhibited, the brand pushes people to invest in their own well-being. We wanted to be transparent through the identity we proposed: warm colors, a rounded typography and mostly we chose to highlight ingredients on the packaging over all.