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Elementary — Identity

Nothing but what you really need is in Elementary, the new brand complements that care for your health and helps you to find the routine you’ve ever looked for. When its founder came at Bonjour Paris, the main goal was to create a brand which puts consumer needs first.

Because life is already complicated enough, Elementary proves that having a healthy lifestyle is basic with a no-bullshit speech and simple solutions based on specific personal needs by focusing on the effectiveness of its active ingredients.

Honest, radical and uninhibited, the brand pushes people to invest in their own well-being. We wanted to be transparent through the identity we proposed: warm colors, a rounded typography and mostly we chose to highlight ingredients on the packaging over all.

Year / Location

2021, Paris

Client

Pierre Olivier Jacque, CEO

Agency

Benoit Candelle, Partner
Angèle Giraud, Project Manager
Alexis Pineau, Art Director
Konstantin Kourenkov, Strategist
Same client

Elementary. Family

How to make food supplements elementary. Elementary reveals the secret with its latest campaign featuring the Elementary Family.

Elementary — E-Shop

After fully establishing the identity and strategy of Elementary, the new organic dietary supplement brand, we got down to design its website.

Next project

Asteré — Identity

2019 was the opportunity for the agency to discover Elitis, a brand specialized in luxury wallpaper, upholstery and wall claddings, originally from Toulouse. Our role by their side was to bring life to a new daughter brand, for which the entire identity was left to imagine and create. In a really spontaneous manner, Asteré was born. A brand that wants to reflect the savoir-faire and the artists’ inspirations. The line of wallpapers is made up of unprecedented and original decorations, which is the fruit of its rich history and each creator’s journey coming from diverse backgrounds, from clothing designers to plastic surgeons.