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Audemars Piguet — Chronicles

Dedicated to collectors and curious minds, the AP Chronicles platform is a series of articles resulting from years of research carried out by the Audemars Piguet Heritage team with an ambition to become the reference source on the history of the Royal Oak collection from 1972 to the present day. An opportunity to mark its 50th anniversary in a unique and exclusive way. 

The main idea behind the platform is to allow its users navigate the different contents in a playful and visual way through easily shareable cards, for articles, models and calibres..

Year / Location

2022, Paris

Client

Marie Savoini , Digital Marketing Manager
Audrey Kraber , Digital Specialist
Ugo Minniti, Digital Coordinator

Agency

Benoit Candelle, Founder
Alexis Pineau , Associate Creative Director
Coralie Frat, Senior Art Director
Eve Beaman, Designer
Eugene Lee, Senior Front Developer
Julie De Mendonça, Front Developer
Mathieu Nay, Senior Account Manager
Paul Delonca, Junior Account Manager
Decimal Studio Cherif Zouein, Product Manager
Guillermo Brotons, Associate Creative Director
Jeff Bolton, Director of technology
Pawel Gago , Senior Back Developper
Alfredo Ociepa , Senior Front Developper
Next project

Ralph Lauren — Website

Bonjour Paris helps Ralph Lauren celebrate the legendary designer’s career in fashion over the past 50 years with an immersive digital experience project as part of the #RL50 campaign. The interactive timeline presents a new and innovative way to tell the brand’s story. As users scroll, the images and videos start to play telling the history of Ralph Lauren and his legacy as well as the RL empire he has built over the past 50 years. The Bonjour team wants to create digital experience that connects emotionally and is accessible to everyone just like classic creations by Ralph Lauren.