Cartier — Print Singapour
In the light of Cartier's opening of a new store in Singapore, the renowned jewelry and watch Maison standing for creative and fine artisanship, has entrusted Bonjour Paris the creation of its dedicated campaign.
We created a futuristic 3D architecture, inspired by the Ion Orchard mall where Cartier is situated in Singapore. In the middle of this architectural landscape entirely in white, our gaze is inevitably drawn to this emblematic red case, the brand's signature, symbolizing the store’s localization in the mall.
Leave-ornaments on the surface of the architectural design refer to the actual interior of Cartier’s store and remind of the brands extraordinary distinction in the universe of jewelry.
Year / Location
365, A Year of Cartier
The full WebGl and rich media experience aims at giving more visibility to all of the imagery and events that shaped the Maison over the past year and make it accessible to a wider audience. The website invites the user to deep dive into the rich universe of Cartier over an infinite scroll or discover the highlights of the year through one of the 35 chapters.
Cartier — New Bond Street
On the occasion of the opening of Cartier New Bond Street boutique, we imagined a story around the inauguration frenzy, with our protagonist, Letitia Wright — a beauty among her fellow gems, practicing for her speech through humorous tongue twisters. Shot in London, the film was directed by Alex Turvey, photographs were made by Jean-Bernard Thiele and produced by Mint.