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Cartier — Print Singapour

In the light of Cartier's opening of a new store in Singapore, the renowned jewelry and watch Maison standing for creative and fine artisanship, has entrusted Bonjour Paris the creation of its dedicated campaign.

We created a futuristic 3D architecture, inspired by the Ion Orchard mall where Cartier is situated in Singapore. In the middle of this architectural landscape entirely in white, our gaze is inevitably drawn to this emblematic red case, the brand's signature, symbolizing the store’s localization in the mall.

Leave-ornaments on the surface of the architectural design refer to the actual interior of Cartier’s store and remind of the brands extraordinary distinction in the universe of jewelry.

Year / Location

2020, Singapour

Client

Kristina Theleen, International Creative Content Coordinator
Jean Jeunet, Brand Content Group Manager

Agency

Benoit Candelle, General Manager
David Polonia, Creative Director
Liza Sengphong, Art Director
Same client

365, A Year of Cartier

The full WebGl and rich media experience aims at giving more visibility to all of the imagery and events that shaped the Maison over the past year and make it accessible to a wider audience. The website invites the user to deep dive into the rich universe of Cartier over an infinite scroll or discover the highlights of the year through one of the 35 chapters.

Cartier — New Bond Street

On the occasion of the opening of Cartier New Bond Street boutique, we imagined a story around the inauguration frenzy, with our protagonist, Letitia Wright — a beauty among her fellow gems, practicing for her speech through humorous tongue twisters. Shot in London, the film was directed by Alex Turvey, photographs were made by Jean-Bernard Thiele and produced by Mint.

Next project

Longchamp — Chinese New Year 

The Chinese New Year is a festive and important time for luxury brands, and Longchamp referred to us to put forward their line of products to the Asian market. This year, which resides under the sign of the Rooster was the perfect opportunity for Longchamp to reaffirm its identity as a French luxury house. To celebrate this event, several mini films were created and published on social media. They enabled the viewers to dive into a unique visual universe which uses all the animation codes, as an invite to a travel in time through landscapes stained with a poetic atmosphere.