Cartier — Print Singapour
In the light of Cartier's opening of a new store in Singapore, the renowned jewelry and watch Maison standing for creative and fine artisanship, has entrusted Bonjour Paris the creation of its dedicated campaign.
We created a futuristic 3D architecture, inspired by the Ion Orchard mall where Cartier is situated in Singapore. In the middle of this architectural landscape entirely in white, our gaze is inevitably drawn to this emblematic red case, the brand's signature, symbolizing the store’s localization in the mall.
Leave-ornaments on the surface of the architectural design refer to the actual interior of Cartier’s store and remind of the brands extraordinary distinction in the universe of jewelry.
Cartier — New Bond Street
On the occasion of the opening of Cartier New Bond Street boutique, we imagined a story around the inauguration frenzy, with our protagonist, Letitia Wright — a beauty among her fellow gems, practicing for her speech through humorous tongue twisters. Shot in London, the film was directed by Alex Turvey, photographs were made by Jean-Bernard Thiele and produced by Mint.
Cartier — Summer
This project came about with Maison Cartier’s wish to highlight a selection of products from its Summer 2016 collection. We came up with the idea of creating nine "un-still lifes" that integrate exotic fish amidst fresh, colourful backgrounds. These compositions were displayed on the brand's social media, and garnered an exceptional engagement rate.
Cartier — From the sky
To announce the reopening of Cartier stores in Japan, Bonjour Paris thought of a social campaign through the enchantment that carries the Cartier codes: Japan is exposed in particles to reveal the Cartier case, Japan and then the panther. Each city will have its own treatment.