Index

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fr

Bonpoint — French goûter

For the exclusive launch of its new range of cosmetic products on the Chinese market, Bonpoint imagined a unique activation during the « Double 11 » festival, highlighting a very special French ritual of life: "Le Goûter". To accompany this activation the brand, part of the EPI Group, called on us to create a digital campaign following the same theme. In a series of visuals and a key movie evoking tender childhood memories, we wanted to create the narrative that skincare is also a prized ritual and routine.

Year / Location

2022, Paris, Shanghai

Client

Jessica De Lacour Sussac, Director of the perfume and skincare business unit
Fengtong Zhu, Project Manager & Marketing

Agency

Benoit Candelle, Founder & General Manager
Raphael Guenassia, Project Manager
Alexis Pineau, Creative Director
Coralie Frat, Art Director
Rose De Menibus, Art Director
Paul Delonca, Account Manager
Clever, Production
Celine Saby, Photographer
Barnaby Coote, Director
Agathe Reille & Erin Korus, Set designers
Marie Valat, Agent
Same client

Bonpoint — Summer Skincare

In celebration of the famous Chinese 618 Festival, Bonjour Paris imagined sensory driven visuals for Bonpoint to promote their skincare line. Set in the south of France, the visuals are crafted to evoke memories of endless summer days spent with family. With a set design of lush colors and soft textures, we highlight the richness of their ingredients while being transported to the Mediterranean.

Next project

St-Rémy — All It Takes

In order to reflect its refreshened brand platform and meet spirits market’s new expectations, St-Rémy entrusted our agency to conceptualize an impactful global campaign. Following the Maison’s aspiration to become the global standard of brandy, we created a series of key visuals, each focusing on a specific moment of consumption. The aim was to position St-Rémy as the brandy for true moments of contentment, so we built this entire campaign around the tagline "All It Takes" as an invitation to adopt St-Rémy’s essentialist approach to life.