Bonpoint — French goûter

For the exclusive launch of its new range of cosmetic products on the Chinese market, Bonpoint imagined a unique activation during the « Double 11 » festival, highlighting a very special French ritual of life: "Le Goûter". To accompany this activation the brand, part of the EPI Group, called on us to create a digital campaign following the same theme. In a series of visuals and a key movie evoking tender childhood memories, we wanted to create the narrative that skincare is also a prized ritual and routine.