Index

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fr

Degrenne — Identity

Since its foundation in 1948, Guy Degrenne has been manufacturing fine tableware and home decorating products. However, the arrival of new market players over the last ten years has led the brand to rehaul its communication strategy and positioning. Bonjour Paris was given the task to make this transition come to life, alongside the brand's new management team, Thomas Mulliez and Blandine Franc. The transformation is nothing short of radical. The positioning of the visual identity was upgraded: the label's name was shortened to Degrenne, which now stands out with an elegant, forceful presence, and complemented with a proprietary grey which recalls the Maison's DNA and primary raw material, steel, at various stages in its transformation.

Year / Location

2017, Vire, France

Client

Thomas Mulliez, President
Blandine Franc, Brand Director

Agency

Benoit Candelle, General Manager
David Polonia, Creative Director
Angèle Giraud, Project Manager
Vasilisa Ganakova, Designer
Same client

Degrenne — Website

As part of the rebranding, we paid special attention to Degrenne's digital media presence. The brand's e-commerce website emerged as the real problem and required a complete redesign. We implemented a streamlined navigation path by sidestepping the competition's usual snakes and ladders, focusing on clear visuals and interactive content that reposition the product in its rightful central place and help shoppers make more intuitive choices.

Degrenne — Emailing

Since 1948, Guy Degrenne has been manufacturing fine tableware and home decorating products. However, the arrival of new market players over the last ten years has led the brand to rehaul its communication

Next project

Dresscode — Identity

Dresscode, the parisian press office who think 360° for its brands and designers communication, asked Bonjour Paris to reconsider its identity and, particularly, its logo. Exactly as its clients, Dresscode had to bear modernity, to speak loud about its experience and embody freshness. Through an elegant and sober typeface, the goal was to ring a bell right in minds and do not overshadow brand partners.