Index

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fr

Moynat — Craft of Illusion

The prestigious luxury leather company Moynat gave Bonjour Paris free rein to tell the story of the brand's « savoir-faire » content in a creative and disruptive way, with the goal of modernising its image and reaching a new target audience that is adept at social networking.

Bonjour Paris' strategy was thought out in such a way as to make this content innovative through a contemporary language by imagining a visual that uses the codes of social networks by using a short format, both playful and creative, which allows Internet users to learn more about the unique know-how of the oldest trunk-maker in France.

Immersion in the heart of the Moynat workshop: a visual stop-motion demonstration of the expert technique of one of the company's craftsmen. 

The illusion disappears as the bag is created: is it (as we might think) a single piece of leather, or is it a puzzle of several pieces that forms a trompe-l'oeil? 13 seconds during which we witness the creation of a unique work of art that symbolises the most perfect expression of the House's know-how.

Year / Location

2021, Paris

Client

Jae Soh, Director communication & digital
Silvia Fioccone, Head of e-commerce & Digital

Agency

Benoit Candelle, Partner
Mathieu Nay, Project Manager
Alexis Pineau, Art Director 
Coralie Frat, Art Director
Same client

Moynat — E-shop

Maison Moynat, part of LVMH group, has entrusted Bonjour Paris with the creation of its first e-commerce website. The entire heritage of this briefcase maker since 1849 has therefore taken place in this new digital place, designed to showcase all the expertise and freedom of expression of Moynat’s creations. 

Moynat — Savoir faire

The Moynat House has once again entrusted the Bonjour Paris agency with the aim of highlighting their savoir-faire through short content designed to live on social networks. 172 years of craftsmanship, a know-how that is perpetuated from generation to generation. Bonjour Paris wanted to transcribe all the expertise of the prestigious House by highlighting the place where each piece is born. Push the doors of the Moynat workshop and discover the place where all the magic of the leather goods operates. Meet the Moynat craftsman at work, in the execution of his talent: from the intention to the realization of each piece. Focus on the expert gestures and delicate movements of the craftsman, who pays exceptional attention to detail in order to create pieces as perfect as they are unique.

Next project

Moynat — Savoir faire

The Moynat House has once again entrusted the Bonjour Paris agency with the aim of highlighting their savoir-faire through short content designed to live on social networks. 172 years of craftsmanship, a know-how that is perpetuated from generation to generation. Bonjour Paris wanted to transcribe all the expertise of the prestigious House by highlighting the place where each piece is born. Push the doors of the Moynat workshop and discover the place where all the magic of the leather goods operates. Meet the Moynat craftsman at work, in the execution of his talent: from the intention to the realization of each piece. Focus on the expert gestures and delicate movements of the craftsman, who pays exceptional attention to detail in order to create pieces as perfect as they are unique.