Moynat — Craft of Illusion

The prestigious luxury leather company Moynat gave Bonjour Paris free rein to tell the story of the brand's « savoir-faire » content in a creative and disruptive way, with the goal of modernising its image and reaching a new target audience that is adept at social networking.

Bonjour Paris' strategy was thought out in such a way as to make this content innovative through a contemporary language by imagining a visual that uses the codes of social networks by using a short format, both playful and creative, which allows Internet users to learn more about the unique know-how of the oldest trunk-maker in France.

Immersion in the heart of the Moynat workshop: a visual stop-motion demonstration of the expert technique of one of the company's craftsmen. 

The illusion disappears as the bag is created: is it (as we might think) a single piece of leather, or is it a puzzle of several pieces that forms a trompe-l'oeil? 13 seconds during which we witness the creation of a unique work of art that symbolises the most perfect expression of the House's know-how.

2021, Paris

Client:

Jae Soh, Director communication & digital
Silvia Fioccone, Head of e-commerce & Digital

Agence:

Benoit Candelle, Partner
Mathieu Nay, Project Manager
Alexis Pineau, Art Director 
Coralie Frat, Art Director