MAC — Kajal

For the launch of its new Kajal Eye Liner, MAC Cosmetics India has entrusted the artistic direction of its campaign to the Bonjour Paris agency. A film as well as visual prints were recently produced in the effigy of the product, a true symbolic jewel and best seller in India. The objective being to capture a new generation of Indian consumers, the Agency wanted to highlight values ​​that are dear to them: independence and resistance.

Today, women no longer wear makeup to respect the codes of beauty but because they want to, they live a mile a minute and need their look to remain intact.

Signed Make Your Mark, this campaign is proud to carry the values ​​of a movement more current than ever, empowerment. The visuals play the card of warmth and intensity with focus eye visuals of an Indian model, Gigi, with a smoky gaze, illuminated by shades of bluish, pink and orange. Supported by photographer Tareck Raffoul, Agence Bonjour Paris is happy to unveil visuals committed to a cause close to their heart.

2021, Paris

Client:

Alexandre Tran, Creative OPS Manager EMEA
Paul-Eric Lefebvre, EMEA Creative Director

Agence:

Mathieu Nay, Account manager
Coraline Mousty, Project manager
Germain Felzinger, Art Director
Coralie Frat, Art Director