MAC — Kajal
For the launch of its new Kajal Eye Liner, MAC Cosmetics India has entrusted the artistic direction of its campaign to the Bonjour Paris agency. A film as well as visual prints were recently produced in the effigy of the product, a true symbolic jewel and best seller in India. The objective being to capture a new generation of Indian consumers, the Agency wanted to highlight values that are dear to them: independence and resistance.
Today, women no longer wear makeup to respect the codes of beauty but because they want to, they live a mile a minute and need their look to remain intact.
Signed Make Your Mark, this campaign is proud to carry the values of a movement more current than ever, empowerment. The visuals play the card of warmth and intensity with focus eye visuals of an Indian model, Gigi, with a smoky gaze, illuminated by shades of bluish, pink and orange. Supported by photographer Tareck Raffoul, Agence Bonjour Paris is happy to unveil visuals committed to a cause close to their heart.
Year / Location
Client
Agency
MAC — Evergreen
The cosmetics brand M.A.C. International has called on Bonjour Paris to enhance its products through a series of content inspired and specially designed for the Indian market. In total, we have created a hundred visuals combining product highlighting and beauty shots intended for the brand’s digital networks.
MAC — New Year's Eve
The cosmetics brand M.A.C chose Bonjour Paris for the creation and conception of a new digital campaign to highlight two palettes of looks specially designed for the New Year’s Eve. We led the art direction of the project with a common vision: to enhance brand awareness in its market, thanks to a bold interpretation, while faithful to its DNA.
