Index

(122)
fr

MAC — Kajal

For the launch of its new Kajal Eye Liner, MAC Cosmetics India has entrusted the artistic direction of its campaign to the Bonjour Paris agency. A film as well as visual prints were recently produced in the effigy of the product, a true symbolic jewel and best seller in India. The objective being to capture a new generation of Indian consumers, the Agency wanted to highlight values ​​that are dear to them: independence and resistance.

Today, women no longer wear makeup to respect the codes of beauty but because they want to, they live a mile a minute and need their look to remain intact.

Signed Make Your Mark, this campaign is proud to carry the values ​​of a movement more current than ever, empowerment. The visuals play the card of warmth and intensity with focus eye visuals of an Indian model, Gigi, with a smoky gaze, illuminated by shades of bluish, pink and orange. Supported by photographer Tareck Raffoul, Agence Bonjour Paris is happy to unveil visuals committed to a cause close to their heart.

Year / Location

2021, Paris

Client

Alexandre Tran, Creative OPS Manager EMEA
Paul-Eric Lefebvre, EMEA Creative Director

Agency

Mathieu Nay, Account manager
Coraline Mousty, Project manager
Germain Felzinger, Art Director
Coralie Frat, Art Director
Same client

MAC — Evergreen

The cosmetics brand M.A.C. International has called on Bonjour Paris to enhance its products through a series of content inspired and specially designed for the Indian market. In total, we have created a hundred visuals combining product highlighting and beauty shots intended for the brand’s digital networks.

MAC — New Year's Eve

The cosmetics brand M.A.C chose Bonjour Paris for the creation and conception of a new digital campaign to highlight two palettes of looks specially designed for the New Year’s Eve. We led the art direction of the project with a common vision: to enhance brand awareness in its market, thanks to a bold interpretation, while faithful to its DNA.

Next project

Comité Colbert — Movie

Promoting the French luxury industry internationally, this is what the Comité Colbert has been doing since 1954. The organization founded by Jean-Jacques Guerlain brings together various French brands selected for their unique know-how. Every year, the organization hosts the Colbert Festival, in Paris, with the aim of providing exceptional experiences to customers from all over the world. This year, due to the Covid-19 pandemic, the event could not be held, therefore they have called on Bonjour Paris to imagine a film that will highlight five of its brands: Boucheron, Caron, Le Meurice, Veuve Clicquot, the Louvre and the tuileries. To do so, we imagined a script and an art direction featuring a couple whose man is about to propose. Through this short film, we were able to highlight the excellence of each brand represented.