Index

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fr

Comité Colbert — Movie

Promoting the French luxury industry internationally, this is what the Comité Colbert has been doing since 1954. The organization founded by Jean-Jacques Guerlain brings together various French brands selected for their unique know-how. Every year, the organization hosts the Colbert Festival, in Paris, with the aim of providing exceptional experiences to customers from all over the world. This year, due to the Covid-19 pandemic, the event could not be held, therefore they have called on Bonjour Paris to imagine a film that will highlight five of its brands: Boucheron, Caron, Le Meurice, Veuve Clicquot, the Louvre and the tuileries. To do so, we imagined a script and an art direction featuring a couple whose man is about to propose. Through this short film, we were able to highlight the excellence of each brand represented.

Year / Location

2020, Paris

Client

Virginie Matras-joly, Boucheron, Image Manager
Florence Inumaru, Boucheron, Transversal projects Manager
Iryna Shkorubska, Veuve Clicquot, Brand content & Culture manager
Karima Benyahia, Caron, International Sales Director
Liberty Xiong, Caron, Commercial director assistant
Sisi Guillerm, Louvre, Fundraising and Sponsorship officer
Ina Giscarddestaing, Louvre, Project Manager
Yoko Ooka, Le Meurice, Communication Manager

Agency

Benoît Candelle, Partner
Germain Felzinger, Art Director
Mathieu Nay, Project Manager
Next project

Duvelleroy — Spirit of Lightness

For the Ready-To-Wear collection, the F/W couture, permanent collections and apartment shoots, we put in place a new artistic direction. In order to make the fan an everyday accessory, it seemed essential to shatter the stereotypes around it, enable and celebrate men who wish to use it. All genders are invited to adopt and appreciate this fashion accessory and join a lifestyle where lightness is the core value. "The Spirit of Lightness" tagline transpires in all the visuals through the presence of the sky, as well as the bottow views.