Comité Colbert — Movie
Promoting the French luxury industry internationally, this is what the Comité Colbert has been doing since 1954. The organization founded by Jean-Jacques Guerlain brings together various French brands selected for their unique know-how. Every year, the organization hosts the Colbert Festival, in Paris, with the aim of providing exceptional experiences to customers from all over the world. This year, due to the Covid-19 pandemic, the event could not be held, therefore they have called on Bonjour Paris to imagine a film that will highlight five of its brands: Boucheron, Caron, Le Meurice, Veuve Clicquot, the Louvre and the tuileries. To do so, we imagined a script and an art direction featuring a couple whose man is about to propose. Through this short film, we were able to highlight the excellence of each brand represented.