Index

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fr

Comité Colbert — Movie

Promoting the French luxury industry internationally, this is what the Comité Colbert has been doing since 1954. The organization founded by Jean-Jacques Guerlain brings together various French brands selected for their unique know-how. Every year, the organization hosts the Colbert Festival, in Paris, with the aim of providing exceptional experiences to customers from all over the world. This year, due to the Covid-19 pandemic, the event could not be held, therefore they have called on Bonjour Paris to imagine a film that will highlight five of its brands: Boucheron, Caron, Le Meurice, Veuve Clicquot, the Louvre and the tuileries. To do so, we imagined a script and an art direction featuring a couple whose man is about to propose. Through this short film, we were able to highlight the excellence of each brand represented.

Year / Location

2020, Paris

Client

Virginie Matras-joly, Boucheron, Image Manager
Florence Inumaru, Boucheron, Transversal projects Manager
Iryna Shkorubska, Veuve Clicquot, Brand content & Culture manager
Karima Benyahia, Caron, International Sales Director
Liberty Xiong, Caron, Commercial director assistant
Sisi Guillerm, Louvre, Fundraising and Sponsorship officer
Ina Giscarddestaing, Louvre, Project Manager
Yoko Ooka, Le Meurice, Communication Manager

Agency

Benoît Candelle, Partner
Germain Felzinger, Art Director
Mathieu Nay, Project Manager
Next project

Moynat — Savoir faire

The Moynat House has once again entrusted the Bonjour Paris agency with the aim of highlighting their savoir-faire through short content designed to live on social networks. 172 years of craftsmanship, a know-how that is perpetuated from generation to generation. Bonjour Paris wanted to transcribe all the expertise of the prestigious House by highlighting the place where each piece is born. Push the doors of the Moynat workshop and discover the place where all the magic of the leather goods operates. Meet the Moynat craftsman at work, in the execution of his talent: from the intention to the realization of each piece. Focus on the expert gestures and delicate movements of the craftsman, who pays exceptional attention to detail in order to create pieces as perfect as they are unique.