Ruinart — La Réserve
For the first time in its existence, Maison Ruinart decided to edit a special vintage. Thus, “La Réserve,” a 1998 vintage, was marketed in a limited edition of 460. The opportunity of buying one of these exceptional bottles was given only to a limited number of regulars of the brand via Twitter, according to the will of Cellar Master Frédéric Panaiotis. Via a secret code, users could get their hands on a custom bottle order on lareserve.ruinart.com. Less fortunate enthusiasts were still given access to the mini-site where the production stages of this exceptional vintage were explained in the form of interactive tableaux combining photographic shots to the illustrations of the Ugo Gattoni.