Ruinart — La Réserve

For the first time in its existence, Maison Ruinart decided to edit a special vintage. Thus, “La Réserve,” a 1998 vintage, was marketed in a limited edition of 460. The opportunity of buying one of these exceptional bottles was given only to a limited number of regulars of the brand via Twitter, according to the will of Cellar Master Frédéric Panaiotis. Via a secret code, users could get their hands on a custom bottle order on Less fortunate enthusiasts were still given access to the mini-site where the production stages of this exceptional vintage were explained in the form of interactive tableaux combining photographic shots to the illustrations of the Ugo Gattoni.

Year / Location

2017, Reims, France


Aurélie Doré, International Digital Manager 
Naomie Lévy, Assistant International Brand Manager
Edouard Heintz, Assistant International Digital Manager


Benoit Candelle, General Manager
David Polonia, Creative Director
Alexis Pineau, Art Director
Diana Marchal, Technical Project Manager
Angèle Giraud, Project Manager
Hippolyte Kaoua, UX Designer