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Clinique — Social

The best way to capture Gen-z audiences? A catchy TikTok transition.

Bonjour Paris used this idea during its collaboration with Clinique in designing an influencer campaign to promote the cosmetic brand’s Even Better Clinical Foundation.

Giving a fun twist to the foundation name, we created the Good, Better, Even Better campaign. Creators showed themselves getting ready in the morning, starting with no make-up (good), changing into a cute outfit (better), and finally showing themselves made-up with the Clinique foundation (even better!). Using a lively combination of dynamic transitions and catchy music, The campaign, highlighting the power of perfume while promoting self-confidence, racked up over 6 million views when it was launched.

Year / Location

2022, Paris

Client

Aude Ferando-Durfort, Consumer Marketing Manager

Agency

Benoit Candelle, Founder
Mathieu Nay, Client Partner
Kaya Oneil, Project Manager
Alexis Pineau, Creative Director
Delhia Elantri, Head of Social
Isaiah Ngwangu, Social Media Manager
Next project

Oratio — Social

Oratio Hotel, located in the heart of the Quartier Latin, wanted to reinvent itself in order to modernize its image and attract a new clientele. To do so, the brand trusted us with the management of its social media. We imagined a harmonious grid that would immerse followers into the brand’s proximity and warmth: Oratio knows every neighborhood’s secrets. Come for a day, go back being unbeatable!