Index

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fr

Vuarnet — Social

Those who have known Vuarnet in the 80’s certainly keep fond memories of the iconic brand, these sunglasses were the only ones that counted at that time.

With the arrival of new CEO Lionel Giraud, the brand made a comeback to the scene – and into the hearts of adventure-seekers that have a taste for luxury. Bonjour Paris is proud to work alongside Vuarnet in its digital conquest. In order to help the brand increasing it sales, we imagined some social contents: an universe where nature is calling.

Year / Location

2018, Paris

Client

Lionel Giraud, President
Luc Zeltner, Development Director
Elsa Ravaud, Marketing Director
Tom Tubiana, Product Manager

Agency

Benoit Candelle, Partner
David Polonia, Creative Director
Alexis Pineau, Art Director
Diana Marchal, Technical Project Manager
Angèle Giraud, Project Manager
Same client

Vuarnet — E-Shop

Those who have known Vuarnet in the ’80s would without a doubt have fond memories of the iconic French brand, whose sunglasses were the only ones that counted at that time. With the arrival of new CEO Lionel Giraud, the brand made a major comeback – and into the hearts of adventure-seekers with a taste for luxury. We are proud to work alongside Vuarnet in its digital conquest, bringing their iconic designs on an e-commerce website.

Next project

Cartier — Social

This project came about with Maison Cartier’s wish to highlight a selection of products from its Summer 2016 collection. We came up with the idea of creating nine "un-still lifes" that integrate exotic fish amidst fresh, colourful backgrounds. These compositions were displayed on the brand's social media, and garnered an exceptional engagement rate.