Dresscode — Identity

Dresscode, the parisian press office who think 360° for its brands and designers communication, asked Bonjour Paris to reconsider its identity and, particularly, its logo. Exactly as its clients, Dresscode had to bear modernity, to speak loud about its experience and embody freshness. Through an elegant and sober typeface, the goal was to ring a bell right in minds and do not overshadow brand partners.

Year / Location

2018, Paris

Client

Margot Gless, Communications and Marketing Manager

Sylvie Ferraro, Press relations manager

Agency

Benoit Candelle, Founder

David Polonia, Creative Director

Ludovic del Puerto, Project Manager

Next project

Peter Lindbergh — Typeface

During the preparatory phases of our work on the Peter Lindbergh website, our team was faced with a sizeable challenge: not one element of visual identity had ever been created for Mr. Lindbergh, one of the world's greatest fashion photographers. The search for a title typography for this brand new digital medium quickly became our main endeavour until we chose to design a custom typography for the artist. The new font had to bring together two major aspects of the photographer's work: a Germanic rigour, combined with Swiss precision.