Index

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Cheval Blanc — Origami

An origami could worth a thousand words with Cheval Blanc Wishmaker, specially created for the holiday season. Each fold of the paper contains a well-kept secret, the Maison’s of infinite possibilities. From Rhandeli to Courchevel, from snorkelling to a hot air balloon, the trip has an exceptional taste. Thanks to a meticulous copywriting, nothing is left to chance to showcase the varied activities and to invite you to unfold your dreams.

Year / Location

2020, Paris

Client

Marion CARDON, Head of marketing
Marine Spiegel, Brand Content Manager
Marine Dupau, Marketing Manager
Anaïs Mouton-Lacour, Marketing Manager
Julie Lombard, Digital & CRM Manager

Agency

Benoit Candelle, Partner
Germain Felzinger, Art Director
Angèle Giraud, Project Manager
Konstantin Kourenkov, Strategic planner
Delhia Elantri, Copywriter
Isaiah Ngwangu, Copywriter
Claude Foulquier, 3D Graphic Designer
Same client

Cheval Blanc — Wishmaker

On the occasion of the launch of its new platform, the Wishmaker, we accompanied the luxury hotel Cheval Blanc, member of the LVMH group, throughout its creation process. The aim was to promote the different Houses of the brand with the idea that for each desire, there is a Cheval Blanc House. We chose to use origamis to represent the different themes, which are then phrased in the form of wishes. Each theme comes with a number of experiences, for which we wrote the copies.

Next project

Cointreau — Carré d’Angers

The Carré d’Angers, Cointreau’s stronghold where the Orange spirits is distilled had a makeover for a more up-to-date look. Bonjour Paris was in charge of imagining a photo and video shoot to promote the new visit course of its museum along with portraits of Carole Quinton and lifestyle visuals. The brand’s new universe will be enhanced graphically to affirm the need for modernity and arouse the desire to discover the museum and the Savoir-Faire secrets of Cointreau.