Cheval Blanc — Origami
An origami could worth a thousand words with Cheval Blanc Wishmaker, specially created for the holiday season. Each fold of the paper contains a well-kept secret, the Maison’s of infinite possibilities. From Rhandeli to Courchevel, from snorkelling to a hot air balloon, the trip has an exceptional taste. Thanks to a meticulous copywriting, nothing is left to chance to showcase the varied activities and to invite you to unfold your dreams.
Year / Location
Cheval Blanc — Wishmaker
On the occasion of the launch of its new platform, the Wishmaker, we accompanied the luxury hotel Cheval Blanc, member of the LVMH group, throughout its creation process. The aim was to promote the different Houses of the brand with the idea that for each desire, there is a Cheval Blanc House. We chose to use origamis to represent the different themes, which are then phrased in the form of wishes. Each theme comes with a number of experiences, for which we wrote the copies.