Index

(109)
fr

Repetto — E-Shop

We worked with Repetto, with which we had been enjoying a long flirtation, to help its digital team overhaul this wonderful French brand’s e-commerce site.

The previous version, dating back from 2011, had not yet adopted responsive features and was a victim of the brand's success – and expanding catalog. Substantive research was conducted to keep only the essential and most important contents of the site. Designed in its smallest detail, the site gives graceful visuals center stage amid a stripped-down layout illuminated by an elegant and modern typography.

Year / Location

2017, Paris, France

Client

Jean-Marc Gaucher, President
Philippe Morin, Digital Director
Christine Laurens, Project Manager

Agency

Benoit Candelle, General Manager
David Polonia, Creative Director
Alexis Pineau, Art Director
Angèle Giraud, Project Manager
Alexane Bosch, Designer
Hippolyte Kaoua, UX Designer
Next project

Ruinart — La Réserve

For the first time in its existence, Maison Ruinart decided to edit a special vintage. Thus, “La Réserve,” a 1998 vintage, was marketed in a limited edition of 460. The opportunity of buying one of these exceptional bottles was given only to a limited number of regulars of the brand via Twitter, according to the will of Cellar Master Frédéric Panaiotis. Via a secret code, users could get their hands on a custom bottle order on lareserve.ruinart.com. Less fortunate enthusiasts were still given access to the mini-site where the production stages of this exceptional vintage were explained in the form of interactive tableaux combining photographic shots to the illustrations of the Ugo Gattoni.