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Caron — Beaux Tabacs

Emblematic ingredient of Caron perfumes since its creation, tobacco has become one of the great specialties of the House and the inspiration for an entire collection.

With the ambition to pay tribute to this mythical ingredient but also announce the launch of a new fragrance set to enrich the Beaux Tabacs family, the Haute Parfumerie brand calls on Bonjour Paris to imagine an exceptional campaign in a festive atmosphere.

For these key visuals each of the landscapes evoke travel through a surreal universe between dream and reality in the way of a Salvador Dali painting. To remain faithful to the Caron universe, we have opted for an opulent and rich composition by mixing ingredients, objects and materials, anchoring each perfume in its own universe.

Year / Location

2022, Paris

Client

Chloé Éragne, Senior Product Manager

Agency

Benoit Candelle, Founder
Germain Felzinger, Creative Director
Martin Legagneux, Art Director
Rose Deminibus, Art Director
Jade Pinder, Project Manager
Kaya O'Neil, Project Manager
Rachelle Simoneau, Photographer
Maureen Coleman , Set Designer
Same client

Caron — Pour Un Homme x Tahar Rahim

Bonjour Paris created the new POUR UN HOMME DE CARON campaign with acclaimed French actor Tahar Rahim as ambassador.

Caron — Jardin Merveilleux

Bonjour Paris created a bucolic campaign for the launch of Caron's new fragrance, Rose Croquante.

Next project

Bonpoint — French goûter

For the exclusive launch of its new range of cosmetic products on the Chinese market, Bonpoint imagined a unique activation during the « Double 11 » festival, highlighting a very special French ritual of life: "Le Goûter". To accompany this activation the brand, part of the EPI Group, called on us to create a digital campaign following the same theme. In a series of visuals and a key movie evoking tender childhood memories, we wanted to create the narrative that skincare is also a prized ritual and routine.