Caron — Beaux Tabacs
Emblematic ingredient of Caron perfumes since its creation, tobacco has become one of the great specialties of the House and the inspiration for an entire collection.
With the ambition to pay tribute to this mythical ingredient but also announce the launch of a new fragrance set to enrich the Beaux Tabacs family, the Haute Parfumerie brand calls on Bonjour Paris to imagine an exceptional campaign in a festive atmosphere.
For these key visuals each of the landscapes evoke travel through a surreal universe between dream and reality in the way of a Salvador Dali painting. To remain faithful to the Caron universe, we have opted for an opulent and rich composition by mixing ingredients, objects and materials, anchoring each perfume in its own universe.
Year / Location
Bonpoint — French goûter
For the exclusive launch of its new range of cosmetic products on the Chinese market, Bonpoint imagined a unique activation during the « Double 11 » festival, highlighting a very special French ritual of life: "Le Goûter". To accompany this activation the brand, part of the EPI Group, called on us to create a digital campaign following the same theme. In a series of visuals and a key movie evoking tender childhood memories, we wanted to create the narrative that skincare is also a prized ritual and routine.