Duvelleroy — Spirit of Lightness
For the Ready-To-Wear collection, the F/W couture, permanent collections and apartment shoots, we put in place a new artistic direction. In order to make the fan an everyday accessory, it seemed essential to shatter the stereotypes around it, enable and celebrate men who wish to use it. All genders are invited to adopt and appreciate this fashion accessory and join a lifestyle where lightness is the core value. "The Spirit of Lightness" tagline transpires in all the visuals through the presence of the sky, as well as the bottow views.
Year / Location
Duvelleroy — Hermès
Duvelleroy has already been a partner with Bonjour Paris. Therefore, we are excited to see the launch of this new creations. Duvelleroy, French hand fan maker since 1827, created a beautiful hand fan collection for Hermès’ Petit H project . The creations use Hermès iconic material like printed silk and laser cut leather. The result are whimsical twists on one-of-a-kind hand fans. Our creative team who works on the social media content for Duvelleroy was excited to translate these delicate crafts through their creative visions using theme of an influx of the wind flowing under the autumn sun. The final content is a series of static and moving images that is light, poetic and vividly vibrant as bright as the signature yellow of the Maison. It will surely bring warm sun to your cold autumn days.
Duvelleroy — Website
Duvelleroy, or French timelessness. When Raphaëlle de Panafieu and Eloïse Gilles decided to revamp the brand in 2010, they contacted Bonjour Paris to rethink its complete identity. The challenge was to design an e-shop modernizing the brand’s image while also keeping the codes that make it historical and unique. After diving into the brand’s archives, we were inspired by the Art Nouveau pattern that we decided to digitized and incorporate into the website.