![](https://images.prismic.io/bonjourparis/ea666b4a-83c1-4df4-99e3-e152f2576dc2_bonjour-paris-boucheron_cover.jpg?auto=compress,format)
Boucheron — Visuals
Through the photos and videos, the challenge was to bring a creative narrative in the new e-shop all the while highlighting Boucheron’s jewelry. We have transformed the space of worn jewelry and product listings into a non traditional and free space. The fact that we don’t explicitly see the models’ features enables us to play on the Boucheron womens’ traits : independance, spontaneity, freedom, which all embody the Parisian « je ne sais quoi ».
Year / Location
2019, Paris
Client
Virignie Matrass-Joly, Image Director
Marion Peyruseigt, Brand Content & Image Director
Clara Delorme-Lebris, Image Coordinator
Agency
Benoit Candelle, Partner
Mathieu Nay, Project Manager
Alexis Pineau, Art Director
Germain Felzinger, Art Director
Diane Hazaël-Massieux, Art Director
Fanny Latour-lambert, Photographer
Matt Larson, Video Director
![](https://images.prismic.io/bonjourparis/9e152009-03ab-4895-89a5-a76fd8f6e08a_bonjour_paris_boucheron_01.jpg?auto=compress,format)
![](https://images.prismic.io/bonjourparis/6b13c654-a266-41de-8999-5d20d2f17994_bonjour_paris_boucheron_02.jpg?auto=compress,format)
![](https://images.prismic.io/bonjourparis/b34a02a0-54e3-4ee8-a66e-995736a99b4a_bonjour_paris_boucheron_03.jpg?auto=compress,format)
![](https://images.prismic.io/bonjourparis/d078a329-7eec-4df8-936b-de8b1b2fe4a5_bonjour_paris_boucheron_04.jpg?auto=compress,format)
![](https://images.prismic.io/bonjourparis/1cd9c05e-8cd2-451c-97c4-21a117f6d387_bonjour_paris_boucheron_05.jpg?auto=compress,format)
![](https://images.prismic.io/bonjourparis/038b978d-0f76-45c8-9f4a-9c908fdeba59_bonjour_paris_boucheron_06.jpg?auto=compress,format)