Caron — PUH
Caron embodies modernity through a unique spirit of exuberant creativity and avant-garde, which shines through and infuses all the creations of the house since 1904. A spirit that is naturally found in the classic Pour Un Homme, a timeless fragrance that has captured the essence of the masculine and exalted it through the ages.
Today, years later, in order to respond to new male expectations, the house is innovating and revisiting its iconic fragrance with two original creations: Pour Un Homme Matin and Soir.
An opportunity to take the floor to celebrate the family of three fragrances and reaffirm the iconicness of classic Pour Un Homme. Designed to establish the first masculine perfume with timeless juice, the shoot is inspired by architectural structures. Since 1934, the challenge has been won hands down for Caron and its fragrance, which has become a monument of perfumery and the signature of men of all generations.
Year / Location
Client
Agency
Caron — PUH Still Lives
To bring a contemporary twist to its flagship fragrance, Pour un Homme, Caron entrusted Bonjour Paris to imagine a series of still life visuals telling the story of this iconic perfume by focusing on the 3 bottles of the trilogy.
Caron — Christmas 2023
Discover Caron’s enchanted frosted universe in the campaign crafted by Bonjour Paris using a mix of 3D and AI. From snowy landscapes with beautiful pine trees to dreamlike scenes under northern lights, the captivating visuals reveal the enchanting beauty of the six olfactory universes of the collection.
