Cointreau — Carré d’Angers
The Carré d’Angers, Cointreau’s stronghold where the Orange spirits is distilled had a makeover for a more up-to-date look. Bonjour Paris was in charge of imagining a photo and video shoot to promote the new visit course of its museum along with portraits of Carole Quinton and lifestyle visuals. The brand’s new universe will be enhanced graphically to affirm the need for modernity and arouse the desire to discover the museum and the Savoir-Faire secrets of Cointreau.
Year / Location
Cointreau — Social content
In charge of Cointreau’s International and French social media accounts, Bonjour Paris thought about the most proper contenu to illustrate the Angévine brand’s image. Depending on the target and the objective of each post, the format - still life or animation - is carefully chose to reach the highest engagement rate. The new art direction has a premium approach elevating Cointreau to a leader in cocktail culture.
Cointreau — Emailing
Never too far from Bonjour Paris, Cointreau entrusted us its newsletters’ creation. The very first aim was to keep in touch with the brand enthusiasts, but also with the fans, by keeping them informed of the liqueur’s actuality, adding some cocktail recipes. For us, the importance of a newsletter is all about entertaining, so the insight was to catch the eye by offering a joyful contenu and an attractive design.