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fr

À table les soignants — Identity

The context of the health crisis has enabled the LVMH group and Michelin Guide to partner with Bonjour Paris to create a united digital platform. The project À table les soignants aims to thank medical staff who fought Covid-19 by providing them with dinners at prestigious restaurant tables. We then imagined a logo that conveyed the operation in a simple and visual way. We immediately recognize the concepts of lifestyle, quality and enjoyment that perfectly reflect the world of catering.

Year / Location

2020, Paris

Client

Olivier Lefebvre, CEO Cheval Blanc
Agnieszka Kij, Head of software development
Anne-Laure Pandolfi , Director of Public Relations and Innovation
Julie Lombard, Digital & CRM Manager
Marion Cardon, Director of Marketing
Amelia Willey, User Experience Lead
Xavier Le Tinevez, Information systems manager
Mélissa Ait-Ouakli, Digital Transformation

Agency

Benoit Candelle, Founder
Germain Felzinger, Art Director
Manon Combe, Art Director
Mathieu Nay, Project Manager
Eugene Lee, Creative technologist
Same client

À table les soignants — United digital platform

The context of the health crisis has enabled the LVMH group to partner with Bonjour Paris to create a united digital platform. The projet À Table Les Soignants aims to thank medical staff who fought covid-19 by providing them with dinners at prestigious restaurant tables. Each restaurant owner has the possibility of registering on the platform and offering the number of covers he wishes. In addition, anyone can go to the platform and decide to make a donation. The medical staff can then register to be allocated the meals offered.

Next project

Degrenne — Identity

Since its foundation in 1948, Guy Degrenne has been manufacturing fine tableware and home decorating products. However, the arrival of new market players over the last ten years has led the brand to rehaul its communication strategy and positioning. Bonjour Paris was given the task to make this transition come to life, alongside the brand's new management team, Thomas Mulliez and Blandine Franc. The transformation is nothing short of radical. The positioning of the visual identity was upgraded: the label's name was shortened to Degrenne, which now stands out with an elegant, forceful presence, and complemented with a proprietary grey which recalls the Maison's DNA and primary raw material, steel, at various stages in its transformation.