Armin — Brand platform

Armin, the French newborn brand of armagnac set to take over the spirits industry, trusted us to imagine its identity in its entirety. From the logo, to the graphic charter or even the tone used, we created the entire brand strategy to be adopted to make it unique and bold both in its speech and in its visual identity.

Year / Location

2020, Paris


Augustin Chatenet, Co-founder
Edouard Boyer, Co-founder
Edgar Anagnostou, Co-founder


Benoit Candelle, Partner
Germain Felzinger, Art Director
Manon Combe, Art Director
Angèle Giraud, Project Manager