IFM — Website

Our agency collaborated with the Institut Français de la Mode to promote its yearly "Labels" initiative, which allows five chosen designers to participate in a mentoring program that develops their creative skills and sense of innovation, alongside a business component that is highly valuable in such a competitive context. Notable alumni includes Olivia Cognet (Apologie Paris), Raphaëlla Riboud and Demna Gvasalia, who has turned the fashion world on its head since taking the reins at Balenciaga in October 2015.