Index

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fr

Ralph Lauren — Website

Bonjour Paris helps Ralph Lauren celebrate the legendary designer’s career in fashion over the past 50 years with an immersive digital experience project as part of the #RL50 campaign. The interactive timeline presents a new and innovative way to tell the brand’s story. As users scroll, the images and videos start to play telling the history of Ralph Lauren and his legacy as well as the RL empire he has built over the past 50 years. The Bonjour team wants to create digital experience that connects emotionally and is accessible to everyone just like classic creations by Ralph Lauren.

Year / Location

2018, Paris — New York

Client

Amir Mohammady, Creative Director
Paul Avarali, Vice President, Digital Creative
Alex Gourdol, Digital Creative
Sarah Chung, Design Director
Elizabeth Fell, Director of Digital Operations, Luxury and Wholesale brand
Kate Yun, Project Manager

Agency

Benoit Candelle, General Manager
David Polonia, Creative Director
Manon Combe, Designer
Alexandre Tran, Director of Operations
Eugene Lee, Creative technologist & Lead Developer
Bruno Imbrizi, Creative Developer
Liza Sengphong, Designer
Same client

Ralph Lauren — Emailing

Ralph Lauren New York called on Bonjour Paris to redesign the newsletter program of its CRM system.

Next project

Y — E-Shop

Collectible charms with Western inspirations to wear around bracelets, that is what the Indian brand « Y » offers. We thought it would be interesting to build a website with a home page recalling the brand’s logo, extrapolating its « Y » structure and dividing it into three interactive sections for the products and the look book. For the visuals we designed a 3D technology that allow the user to see the jewelry from different angles.