Index

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fr

Armin — Brand platform

Armin, the French newborn brand of armagnac set to take over the spirits industry, trusted us to imagine its identity in its entirety. From the logo, to the graphic charter or even the tone used, we created the entire brand strategy to be adopted to make it unique and bold both in its speech and in its visual identity.

Year / Location

2020, Paris

Client

Augustin Chatenet, Co-founder
Edouard Boyer, Co-founder
Edgar Anagnostou, Co-founder

Agency

Benoit Candelle, Partner
Germain Felzinger, Art Director
Manon Combe, Art Director
Angèle Giraud, Project Manager
Same client

Armin — Identity

Modernize and bring a 700-year old eau-de-vie up to date isn’t an easy task. Armin is the new Armagnac brand, bold and fresh. Proud of its roots, the brand is ready to seduce a new public and to erase all the clichés which stick to it. Bonjour Paris brought all the ingredients needed to make the perfect success recipe: a strong identity and an offbeat audacious tone.

Armin — Social

Armin is the new French brand coming to reinvent armagnac. Bold, playful and seductive, the brand trusted Bonjour Paris to imagine various contents destined for social media that would translate its codes and image. We had pleasure creating very graphic and colorful visuals along with captions that matched the never too serious or too down-to-earth universe of the brand.

Next project

Asteré — Identity

2019 was the opportunity for the agency to discover Elitis, a brand specialized in luxury wallpaper, upholstery and wall claddings, originally from Toulouse. Our role by their side was to bring life to a new daughter brand, for which the entire identity was left to imagine and create. In a really spontaneous manner, Asteré was born. A brand that wants to reflect the savoir-faire and the artists’ inspirations. The line of wallpapers is made up of unprecedented and original decorations, which is the fruit of its rich history and each creator’s journey coming from diverse backgrounds, from clothing designers to plastic surgeons.