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Hennessy — V.S.O.P Packaging

The French Cognac house asked us to design a collection of value-added packaging for the Chinese market, in line with the aesthetics of their latest campaign by Paolo Sorento. To achieve this, we envisioned translating this visual universe through bold illustrations that accompany a classic cocktail recipe and its revisited version.

With a total of 4 different packaging designs, we illustrated one character from the film per design, associated with the cocktail and its unexpected version. The cocktails in question? Negroni and Negronissimo, Sidecar and Side Road, Old Fashioned and Bold Fella, and a Cognac Sour and Sun Sour.

Year / Location

2023, Paris

Client

Matthieu Heidsieck, Global Marketing VP
Loys Vallon de Testa, Senior International Brand Manager
Lena Zammit, International Brand Manager

Agency

Benoit Candelle, Founder & General Manager
Rose de Ménibus, Creative Director
Christine Leblond, Client Partner
Antoine Perreault, Account Manager
Same client

Hennessy — Mixology

To introduce the new generation of drinkers to the versatility of cognac, Hennessy called on Bonjour Paris to create a series of Instagram videos showcasing the long drink versions of classic Hennessy cocktails. These videos put a fresh twist on traditional tutorials, offering a more dynamic and snackable artistic direction.

Next project

Carnault Display

Discover Carnault Display, the latest creation from Bonjour Paris’ collaboration with the e-cigarette brand, Carnault. Together with Julia Joffre and Yoann Minet of the Toulouse based foundry, Bureau Brut, we set out to create a new typeface that embodies the unique nostalgia core to the identity of the brand. The all-capital display typeface draws inspiration from the golden age spirit of the 70’s. With elegant curved lines juxtaposed against rigid straight elements, a touch of modernity is brought to the iconic retro style.