Oratio — Brandbook
After discovering the Quartier Latin and meeting its inhabitant, Bonjour Paris rewrote the arrondissement’s story at the heart of a hotel: Oratio hotel. Gathered in a brand book we produced: logo, brand identity and graphic charter tell the strategic thinking we adopted for this neighborhood hotel. Close to its traders and provider of good addresses, Oratio becomes the heart of the Quartier Latin by featuring its orators and traders.
Year / Location
Client
Agency
Oratio — Identity
Hidden in the heart of the Latin quarter, the Oratio Hotel has been refurbished and announced its reopening for Spring 2020. For this occasion, our agency accompanied the hotel in the process of reinventing their identity and the concept around the name Oratio. The artistic direction and the universe of the hotel were conceptualized around coherent storytelling : a neighborhood and friendly hotel. It was important to correlate the ambitions of the hotel with its graphic identity, we have therefore worked hand in hand with the architects and the illustrators to follow the evolution of the renovations and get in the heart of the hotel’s history.
Oratio — Social
Oratio Hotel, located in the heart of the Quartier Latin, wanted to reinvent itself in order to modernize its image and attract a new clientele. To do so, the brand trusted us with the management of its social media. We imagined a harmonious grid that would immerse followers into the brand’s proximity and warmth: Oratio knows every neighborhood’s secrets. Come for a day, go back being unbeatable!
