Index

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fr

Elementary — Brandbook

Our objective: to transform food supplements into elementary supplements through the creation of Elementary.

In order to seduce a generation that is immune to brand ineptitudes, we opted for a clear, no bullshit approach. 

If Elementary is a brand that offers useful, simple and unadorned solutions, its entire identity is carried by the same values. 

From the graphic charter, through the e-commerce site, as well as its tone of voice and right down to the packaging, every aspect of its communication is pure, minimalist and one hundred percent transparent, designed to reflect the brand's authentic spirit. 

Bonjour Paris has brought together all the ingredients to create a universe that inspires the natural well-being of Elementary products to its customers. 

Year / Location

2021, Paris

Client

Pierre-Olivier Jacque, Founder
Margaux Landreau, Digital Manager

Agency

Benoit Candelle, General Manager
Alexis Pineau, Creative Director
Manon Combe, Art Director
Konstantin Kourenkov, Strategist & Photographer
Angèle Giraud, Account Manager
Eloise Godinou, Project Manager
Same client

Elementary. Family

How to make food supplements elementary. Elementary reveals the secret with its latest campaign featuring the Elementary Family.

Elementary — E-Shop

After fully establishing the identity and strategy of Elementary, the new organic dietary supplement brand, we got down to design its website.

Next project

Oratio — Brandbook

After discovering the Quartier Latin and meeting its inhabitant, Bonjour Paris rewrote the arrondissement’s story at the heart of a hotel: Oratio hotel. Gathered in a brand book we produced: logo, brand identity and graphic charter tell the strategic thinking we adopted for this neighborhood hotel. Close to its traders and provider of good addresses, Oratio becomes the heart of the Quartier Latin by featuring its orators and traders.