Index

(108)
fr

Bonpoint — Summer Skincare

In celebration of the famous Chinese 618 Festival, Bonjour Paris imagined sensory driven visuals for Bonpoint to promote their skincare line. Set in the south of France, the visuals are crafted to evoke memories of endless summer days spent with family. With a set design of lush colors and soft textures, we highlight the richness of their ingredients while being transported to the Mediterranean.

Year / Location

2023, Paris

Client

Jessica de Lacour Sussac, 
Ariel Fengtong Zhu, 

Agency

Benoit Candelle, Founder & General Manager
Rose de Ménibus, Creative Director
Christine Leblond, Client Partner
Raphaël Genassia, Account Manager
Same client

Bonpoint — French goûter

For the exclusive launch of its new range of cosmetic products on the Chinese market, Bonpoint imagined a unique activation during the « Double 11 » festival, highlighting a very special French ritual of life: "Le Goûter". To accompany this activation the brand, part of the EPI Group, called on us to create a digital campaign following the same theme. In a series of visuals and a key movie evoking tender childhood memories, we wanted to create the narrative that skincare is also a prized ritual and routine.

Next project

Cointreau — Social Content 2022

Cointreau renews its trust in Bonjour Paris and asks the agency's creative teams to imagine impactful, bold and innovative content for its social networks. Pursuing the brand's objective of being anchored in moments of consumption, we imagined striking visuals illustrating festive moments and highlights of the year, and emphasized the human presence. Wishing to give a lighter and more playful dimension to its visual identity, the sets are colorful and more furnished.