Longchamp — Chinese New Year 

The Chinese New Year is a festive and important time for luxury brands, and Longchamp referred to us to put forward their line of products to the Asian market. This year, which resides under the sign of the Rooster was the perfect opportunity for Longchamp to reaffirm its identity as a French luxury house. To celebrate this event, several mini films were created and published on social media. They enabled the viewers to dive into a unique visual universe which uses all the animation codes, as an invite to a travel in time through landscapes stained with a poetic atmosphere.

2017, Paris - Shanghai

Client:

Caroline Grange, General Manager
Hongfei Wang, Project Manager

Agence:

Benoit Candelle, Founder
David Polonia, Creative Director
Alexis Pineau, Art Director
Salomé Zubieta, Designer